Jump to content
MalaysianWings - Malaysia's Premier Aviation Portal
Sign in to follow this  
Andi C

Sneak Peak: AirAsia X's newest A340

Recommended Posts

In what capacity of a 'sponsor' - advertising only, or new destination on the horizon ?? , unbelieveble that no one at Air Asia

has made a press release given the images on the aircraft are now out in the open domain.

Cheers Greg

Share this post


Link to post
Share on other sites

Airbus A340 mystery solved: Oakland Raiders and Air Asia X set to announce Commitment to Excellence

 

I did some investigating on the photograph of the mystery Airbus A340 airliner with the Raider shield on the tailfin, and after a discussion with Raiders CEO Amy Trask can give a clear picture of the future of that plane.

 

The Oakland Raiders have come to agreement with Air Asia X, which is a low-budget long-haul airliner that primarily serves Asia. This is not, as rumored, indicative of Air Asia X opening service to the United States, as according to Trask that is not in their immediate plans. It is instead a chace for the Raiders to enhance their brand globally.

 

This agreement with Air Asia X is not an indication that the Raiders are dropping their long-time partner Hawaiian Airlines. Trask joked, "We can dominate the airlines. If you buy a plane you can paint it in Raider colors." She said that the Raiders will continue their terrific relationship with Hawaiian, and there would be no conflict because both airliners cover different routes and territory.

 

The speculation had the plane with the name Autumn Wind 1, but with Air Asia X having a tradition of all of their planes carry an X as part of their name, it will be named instead "Commitment to Excellence."

 

Neither side were preparered to announce the joint venture, but as Trask said, "It is impossible to hide an A340." The Raider Shield on the tailfin was only the beginning. The entire "Commitment to Excellence" plane will be outfitted with full Raider regalia combined with Air Asia X livery. There will be pictures of Raiderettes, Raider scenes, Raider jerseys, as well as logos in other areas.

 

Trask said that this deal was "a first," as other planes painted in team logos and colors are from airlines that are carriers of the team or have some other affiliation. Trask said this is an "Exciting, fun, terrific relationship with Air Asia X" whom she called a "bodacious airline."

 

What makes this combination most unusual is that not only is Air Asia X not the carrier that the Raiders use for their away games, they don't even serve the United States, nor do they have plans to do so in the immediate future. They serve Malaysia, London, and Australia. Trask does expect that "Commitment to Excellence" will be flown in to Oakland for at least one game day.

 

Source

 

Share this post


Link to post
Share on other sites

If they really wanted exposure they should have done the LA Lakers. Probably would have been too expensive :D

Share this post


Link to post
Share on other sites

Errr... A343 is operating frm KUL-KCH TODAY!

It's AK5212, an A343 then AK5215 KCH-KUL!

REG is 9MXAC

Share this post


Link to post
Share on other sites
Errr... A343 is operating frm KUL-KCH TODAY!

It's AK5212, an A343 then AK5215 KCH-KUL!

REG is 9MXAC

 

Thanks for the info AZL, we are now currently getting ready for the arrival of Alpha Charlie..

 

Just got the info about it this morning..

Edited by rayner

Share this post


Link to post
Share on other sites
Errr... A343 is operating frm KUL-KCH TODAY!

It's AK5212, an A343 then AK5215 KCH-KUL!

REG is 9MXAC

 

how about BKI ar?

Share this post


Link to post
Share on other sites
The Oakland Raiders want to enhance their brand globally? How, when all the NFL games are played morning Malaysian time? Not to mention the fact that American Football is, well, boring!

Well the plane will be used for the London and Tianjin routes - not sure how this fits in though. The UK has a small NFL following but I am not sure about China!

Share this post


Link to post
Share on other sites

 

D7 may not be serving USA currently and there aren’t many NFL fan in Malaysia or UK. But AK is a plc need funding to grow, relation with foreign funds and banks is important to stock price and funding, and many of these funds and banks are US based.

 

 

:drinks:

 

Share this post


Link to post
Share on other sites
The Oakland Raiders want to enhance their brand globally? How, when all the NFL games are played morning Malaysian time? Not to mention the fact that American Football is, well, boring!

 

Boring? It is relative. NFL is fun if you know the rules. A million times more exciting than cricket. As for the timing, remember the US is on the other side of the world.

 

Maybe D7 should sponsor some NFL broadcast here.

 

Share this post


Link to post
Share on other sites
Boring? It is relative. NFL is fun if you know the rules. A million times more exciting than cricket. As for the timing, remember the US is on the other side of the world.

 

Maybe D7 should sponsor some NFL broadcast here.

 

 

Well, I knew the rules from playing Madden NFL. Don't ask why I play the game when I think American Football is boring. I just play... :D

 

But check out today's Malay Mail. Already there are grumbling noises from the national sport teams on the relevence of D7's sponsorship of the Raiders. Why not sponsor Malaysian teams, they asked.

Edited by Mohd Suhaimi Fariz

Share this post


Link to post
Share on other sites
But check out today's Malay Mail. Already there are grumbling noises from the national sport teams on the relevence of D7's sponsorship of the Raiders. Why not sponsor Malaysian teams, they asked.

 

Opportunity for MH to show their patriotism :good: :clapping:

 

:drinks:

 

Share this post


Link to post
Share on other sites
Sign in to follow this  

×
×
  • Create New...