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Was talking to my fren who is working in SQ (middle management)....most of them this SCOOT will fail..... :nea:

 

fail before fly or fail to fly? :D

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Was talking to my fren who is working in SQ (middle management)....most of them this SCOOT will fail..... :nea:

 

I had the same feeling, just look at the ugly logo and design....and name!

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fail before fly or fail to fly? :D

I had the same feeling, just look at the ugly logo and design....and name!

 

My fren told me this concept will fail as there are too many airline companies trying to have a slice of the cake that is already shrinking.....he told me do u know why those middle eastern (EK, EY, QR n the rest) are able to come up very fast n aggresive compared to the rest of the world.....the answer lies in oil......in Middle East, these airlines only pay a token sum for oil since these countries are the biggest oil producers....was told the amount paid is around 30% of the market value....so if u take into consideration of this, it will make a huge impaact as oil represents around 45% of the operating cost of each flight.......

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.....the answer lies in oil......in Middle East, these airlines only pay a token sum for oil since these countries are the biggest oil producers....

Perhaps your fren need to research a bit deeper unto the most successful of the lot, Dubai and EK :)

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Perhaps your fren need to research a bit deeper unto the most successful of the lot, Dubai and EK :)

 

If one happens to be in Dubai, one will always bump into those nodding-donkeys which line the pedestrian walkways...forever pumping oil on Sheikh Zayed road.

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well if Scoot doesnt prove to work or not profitable, its more bec of the high labour costs ie tech and cabin crew costs plus aircraft fees , airport charges n maintenance vs D7 where the labour costs is less than half of Scoot's. Of course fuel price is a factor but then all airlines will have to pay for it so its fair - the main thing is overhead costs.

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OQ is using old aircraft - so their startup costs are lower. As for maintenance, OQ will be using SQs facilities - so the money paid remains in the group.

 

D7 has to pay Lufthansa Teknik for maintenance and they would prefer to use MH's lower cost facilities. D7's new aircraft will also cost more in terms of finance costs.

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..... those nodding-donkeys which line the pedestrian walkways...forever pumping oil on Sheikh Zayed road.

Wonder if they are pumping enough to fulfil EK's fuel consumption at DXB alone though :p

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Due to the current prevailing economic conditions and excess capacity, Singapore Airlines has started shedding its B777-200ER, with anticipation of new B77W delivery next year. It is confirmed that the new B77Ws will be delivered with new cabins, however details are unconfirmed.

 

9V-SQG has been re-registered as N321LF and was flown to Portland International Airport (PDX) yesterday (31st March 2012), onwards to Goodyear Airport for storage. It was caught landing at PDX yesterday.

 

Singapore Airlines has also shed four more to its new long haul budget carrier Scoot, starting with 9V-SQA to 9V-SQD.

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Scoot’s new ScootBiz business class: not “business as usual"

By David Flynn

4ed87e3315dc4aaebe0f557f767f2254-Scoot-Sydney-Launch-006.jpg

Scoot CEO Campbell Wilson at the announcement of daily Sydney-Singapore flights

 

Scoot is promising fares up to 40 percent lower than full-service carriers such as Qantas and its own parent Singapore Airlines.

 

Scoot CEO Campbell Wilson believes the rich vein of small-to-medium businesses in both Sydney and Singapore is ready to be tapped by an airline which focuses on finding the sweet spot for value – a point which sits somewhere between the lowest ticket price and premium service.

 

“It’s a little bit naive for anyone to believe that there is only one market segment willing to fly a no-frills airline” says Wilson, who aims to ensure “the price gradient from the normal cabin to a premium cabin is not so steep."

 

This means a lot of assumptions about business travel will be swept aside, quite likely including the ‘business class’ moniker itself.

 

Scoot “premium class”

 

Wilson and his team refer to the pointy end of Scoot’s Boeing 777-200 fleet as a premium cabin, while the FlyScoot website calls it Premium Class, to avoid the association with international business class of full-service airlines.

 

“We haven’t decided what we’re going to call it” Wilson admits toAustralian Business Traveller. “We want to get away from the presumption that it’s a full-service business class, but we also want to ensure it’s sufficiently differentiated from the economy so that people will see the value in it.”

 

“But you have to face reality too. A lot of carriers have tried to brand their premium cabin as something other than ‘business class’ with very little success, so most have reverted to calling it business class anyway.”

 

Update: Scoot has settled on ScootBiz as the official name for the front cabin, and on its website openly describes the front cabin as "a Business Class experience".

 

The full ScootBiz offering includes

  • preferred seat selection
  • fast-track check-in at Scoot's dedicated ScootBiz counter
  • priority boarding
  • an iPad for in-flight entertainment
  • in-seat power
  • up to two free meals, with drinks, depending on the flight
  • 15kg or two bags of carry-on baggage
  • 20kg of checked luggage
  • a comfort kit on overnight flights

Scoot’s premium seats

 

Names aside, Scoot’s premium seat certainly won’t be business class as most travellers know it.

 

Wilson revealed to Australian Business Traveller that Scoot will use a premium economy seat designed by German firm Zim at the pointy end of its planes.

4edc026615144892b0332b4a767f2254-scoot-bizclass.jpg

Scoot will use Zim's premium seat for its better-than-economy class, although you can expect a much better colour scheme for the seats and cabin than shown in Zim's generic catalogue shot

 

The more basic cousin of this will be Zim's standard economy seat, shown below.

4f31f8868d044e99bc030f76767f2254-zim-economy.jpg

Most of Scoot's Boeing 777s will be filled with Zim's slimline economy seat, while the lack of an inbuilt in-flight entertainment system should keep space free for stretching out your legs under the seat in front

 

Each of Scoot's Boeing 777s will be fitted with 32 premium seats. These will be 22 inches wide, with a pitch of "at least 38 inches" and an 8 inch recline.

 

Wilson doesn’t expect Scoot’s premium economy seat to be a hard sell to business travellers.

 

“Of course you’d take a lie-flat seat if you were given the choice but are you prepared to pay for that privilege?” he asks.

“A lie-flat seat consumes a huge amount of space and it’s a very expensive seat to build and maintain. Our target market wants value and they also really just want to get from A to B in many respects.”

 

Wilson says everybody at Scoot “was quite impressed with the comfort and recline in the Zim seat, and we believe our passengers will be as well. We got bids in from all the big seat manufacturers but Zim had the right price, the right product and the right delivery schedule.”

 

From tip to tail, none of the seats on a Scoot plane will be fitted with conventional in-seat video screens.

 

The airline will instead rent out Apple iPads, which will at first be pre-loaded with content although a move to wireless streaming (similar to Qantas' Q Streaming) is tipped by year's end.

 

No points, perks or KrisFlyer privileges

 

Eager to contain costs and avoid cannibalising Singapore Airlines' customer base, Scoot will ditch most off-board business travel benefits.

 

Business class passengers won’t have access to SQ’s Silver Kris lounges, Wilson told Australian Business Traveller.

Nor will SQ’s KrisFlyer members get any additional privileges when flying Scoot, such as an extra checked baggage allowance.

 

Scoot won’t be part of Star Alliance or even have a frequent flyer program “in the beginning, although whether that happens in years to come, time will tell” WIlson concedes. “But we want to walk before we run.”

 

Something else you won’t see on Scoot will be a codeshare arrangement with Singapore Airlines – although Wilson doesn’t rule out looser ‘interline’ arrangements under which passengers can book multiple segments of a trip on multiple airlines, with their baggage being transferred between airlines.

 

“There are no plans for codeshare but there may be interline arrangements with other members of the group, maybe even with Singapore Airlines itself, but that would have to be their decision.”

 

Wilson admits he’s already had interline discussions “with a bunch of airlines”, but wouldn't confirm that Virgin Australia was among them.

 

“We’ve expressed our interest (to them) but again, each airline has to make its own decision. If Virgin decided they want to work with us, a traditional interline relationship would be helpful for both parties. But it adds some complexity and costs. Provided we can manage those, we’re willing to work with anyone who is willing to work with us.”

 

On “Scootitude”

 

The X factor in all this, Wilson expects, will be how the airline interacts with its customers, to weave Scoot’s low price into a unique and even enjoyable experience at odds with the perceptions of no-frills airlines.

 

“We don’t believe that ‘no-frills’ means ‘cheap and nasty’” Wilson affirms.

 

“It’s not (Singapore’s) heritage, it’s not the airline group’s heritage and it’s self-defeating in a lot of respects. Any low-cost carrier will struggle for a point of difference because when you take out the frills, what is left to differentiate yourself with?”

 

“It really comes down on how you deliver to the consumer. It has to be on the airline’s personality, the way you interact with people, and that’s what we call Scootitude, or the unique Scoot attitude.”

4edb0999700045c991df184a767f2254-Scoot-Sydney-Launch-018.jpg

They've got 'Scootitude' – now they have to figure out what it is (and bottle it for the rest of the airline)

 

As Wilson sees it, Scootitude will guide everything from how staff deal with passengers through to internal procedures, manuals and how the ‘fine print’ of a ticket’s terms and conditions are written.

 

“Scootitude will be incorporated right into our DNA.”

 

Throw a dart at any list of marketing buzzwords and you’ll hit something associated with Scootitude – fresh, young, dynamic, different. Maybe even cheeky or funky, yet definitely with that amorphous ‘vibe’.

 

But isn’t this already being done by a number of airlines?

 

“It is” Wilson concedes, “but I’m not sure it’s being done sufficiently well or sufficiently consistently.”

 

So just what is Scootitude, and how is it different?

 

Wilson admits that “to a large extent Scootitude (still) needs to be defined. We’re actually having a couple of days offsite with all of the team to define exactly what it means.”

 

Asked to name non-aviation companies which already display some form of ‘Scootitude’, Wilson is quick to cite Apple. “The brand itself says a lot without saying a lot, in some respects. It would be nice to be regarded in the same way, that the Scoot name or branding doesn’t need to be explained in the same way that Apple doesn’t need to be explained."

 

“I think the way Volkswagen introduced their Beetle remake a few years ago, that was taking a familiar concept and doing something different with it.”

 

The disparate members of Richard Branson’s Virgin empire also gets a nod. “The Virgin group has that unique intangible that people recognise is from the same family.

 

Source: http://www.ausbt.com...siness-as-usual

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Due to the current prevailing economic conditions and excess capacity, Singapore Airlines has started shedding its B777-200ER, with anticipation of new B77W delivery next year. It is confirmed that the new B77Ws will be delivered with new cabins, however details are unconfirmed.

 

9V-SQG has been re-registered as N321LF and was flown to Portland International Airport (PDX) yesterday (31st March 2012), onwards to Goodyear Airport for storage. It was caught landing at PDX yesterday.

 

Singapore Airlines has also shed four more to its new long haul budget carrier Scoot, starting with 9V-SQA to 9V-SQD.

 

Interestingly, we are also short of 777s for routes. How bizarre

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well if Scoot doesnt prove to work or not profitable, its more bec of the high labour costs ie tech and cabin crew costs plus aircraft fees , airport charges n maintenance vs D7 where the labour costs is less than half of Scoot's. Of course fuel price is a factor but then all airlines will have to pay for it so its fair - the main thing is overhead costs.

How you know about these labour cost thingy? They even hasnt started flying dude.

Interestingly, we are also short of 777s for routes. How bizarre

 

Sandeep,

Really kah? hmmmmm

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Sccot has just announced a new destination that is only 2 hours 30 minutes away from SIN > Bangkok! That is hardly long-haul but a wise decision nonetheless.

 

sq1ath.jpg

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Sccot has just announced a new destination that is only 2 hours 30 minutes away from SIN > Bangkok! That is hardly long-haul but a wise decision nonetheless.

 

sq1ath.jpg

Quite a "provocative" ad on the choice of words they have here ..... :nea:

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Well they are doing SIN-BKK mainly so that their pax from Australia can easily connect to Thailand. If they do not fly this route, pax might just use FD or other non-SQ group airlines. The other advantage is that it can improve aircraft utilisation.

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Scoot, the low-cost long-haul subsidiary of Singapore Airlines (SIA), has not yet commenced commercial services but by announcing plans to launch Singapore-Bangkok it has already broken its self-proclaimed focus to only serve medium-haul and long-haul routes and not to overlap with short-haul sister carrier Tiger Airways. But rules are typically only guidelines when it comes to the evolving models of low-cost, long-haul carriers.

 

In Scoot's case, deviating from its norm to open a daily Singapore-Bangkok service from 05-Jul-2012 allows it to boost aircraft utilisation and enter the gigantic Singapore-Bangkok market, the 26th largest route in the world based on available seats. It also allows Scoot to enter the lucrative Bangkok-Australia market with a connection product. Competitor AirAsia X already sees large transfer traffic from Australia to Bangkok via its Kuala Lumpur hub. Scoot's move into Bangkok could prompt a move from Thai Airways, which is already studying its own options for entering the low-cost long-haul market. Using partially owned subsidiary Nok Air to launch Boeing 777 flights to Australia is the most likely solution for Thai.

 

Scoot's entrance in the Singapore-Bangkok market means the SIA group will have three brands in one market, something the group had initially wanted to avoid. SIA now operates five daily flights on the route while Tiger, which is partially owned by SIA, also operates five daily flights. Scoot will initially only operate one daily flight but its service could lead to capacity shifts within the SIA group as it is within 90 minutes of two SIA services and 35 minutes within a Tiger Airways service.

 

Full analysis here: http://www.centreforaviation.com/analysis/with-bangkok-scoot-breaks-mediumlong-haul-focus-thainok-could-be-next-to-establish-long-haul-lcc-72351

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