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Sharil Abdul Rahman

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Currently AirAsia X, the country's first long haul budget carrier is awaiting government approval for its new routes to Beijing, Shanghai, Osaka and Jeddah.

SYD is either in the bag already or considered a lost cause :lol:

Furthermore, is it an indication that Tianjin services to relocate to Beijing Capital ?

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All in-flight meals will feature durian.

That means more demand for durian..... and increase in price. Better not.

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Simple name? Why not take the Tiger's 'ROAR' as it's name :good: ROAR :p

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It's a no brainer the way LCC operates - keep the price low and attractive and you will take away other airlnes' market share.

 

Legacy airlines have no other choice if they want to retain their market share, they need to do what it takes such as setting up their own LCC to regain their lost market share.

 

Everybody gives credit to Tony Fernandes for the success of Air Asia. But to me, it is a module that is so simple to emulate and it was just a matter of time before the likes of SQ retaliate.

 

Let's see if Air Asia will be able to make the same kind of profit, 2 years from now.

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That means more demand for durian..... and increase in price. Better not.

 

Something that other airlines banned but allowed on this? SQ may have a lot of questions to answer.

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The first threat of this new airline has arisen. Forumers at SQ Talk are busy discussing about Business Times Singapore published an article that mentioned SQ will transfer a dozen of its B772 to this new airline. Now D7 took 4 years to build its current fleet of 11 aircrafts. This new airline will get 12 in just a snap.

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i bet they will adopt a simple and easy to remember name such as Delta's "Song" and ANA's "Peach".

 

SingAir?

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SQ likes corny names..

Megatop,Jubilee, Mega Ark and so on.

A few suggestions:

1. Sling Air

2. Raffles Airlines

3. Kris something

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That means more demand for durian..... and increase in price. Better not.

I agree! Durians are already so expensive!! :angry:

 

All in-flight meals will feature durian.

:rofl: Good one! Although, it will scare all the caucasian and non-SEA passengers away. :lol:

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SINGAPORE: Singapore Airlines (SIA) has formed a new subsidiary company for its proposed low-cost airline, which is expected to start operations within a year.

 

The wholly-owned subsidiary, New Aviation, has been incorporated on Friday with an issued and paid up capital of S$1.

 

In a filing with the Singapore Exchange, SIA said the new unit will be involved in "air transport" activities. A company spokesperson said the subsidiary is set up for the new low-cost airline and it was just a "technical step".

 

In May, SIA said the new no-frills, low-fare airline will operate wide-body aircraft on medium and long-haul routes.

 

SIA said that following extensive review and analysis, it is setting up the low-cost airline to address growing consumer demand for budget travel. The new airline will be operated and managed separately from SIA.

 

SIA said that more details will be announced by the new airline's management team at a later date, including its branding, products and services, and route network.

 

http://www.channelnewsasia.com/stories/singaporebusinessnews/view/1135770/1/.html

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Are they going to operate under that name or another one?

 

With that kind of name I can imagine a whole lot of confusion among Mandarin speakers...

 

 

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With a start-up capital of just S$1, it sure is a low cost carrier indeed. But New Aviation is definitely not the name of the airline that will be established - perhaps just a holding company from where everything else associated with the new LCC will be formulated without being linked to Singapore Airlines.

 

Could not have been a more unimaginative name though.

 

KC Sim

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Could not have been a more unimaginative name though.

Could have been "New Singapore Airlines Owned Low Cost Carrier Pte Ltd" :p

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Could have been "New Singapore Airlines Owned Low Cost Carrier Pte Ltd" :p

 

Ya, we are quite good at that - Project "place-the-project-name-here" Sdn Bhd.

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Singapore Airlines names Wilson CEO of new low-cost carrier unit .

On Monday 18 July 2011, 17:26 SGT

 

SINGAPORE, July 18 (Reuters) - Singapore Airlines said on Monday that Campbell Wilson will be the first CEO of the new no-frills, low-fare airline that it plans to launch next year.

 

Wilson, 40, has been with SIA for more than 15 years. He joined the Singapore flag carrier in April 1996 in Auckland and held marketing and sales positions in New Zealand as well as Australia. (Reporting by Kevin Lim)

 

Source : http://sg.finance.yahoo.com/news/Singapore-Airlines-names-rsg-3988399446.html?x=0

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