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ANA and Hong Kong firm to launch new low-cost carrier - Peach Aviation

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Japan's All Nippon Airways (ANA) has agreed to launch a new low-cost airline with Hong Kong's First Eastern Investment group.

 

The new carrier is expected to begin operations in the second half of 2011 and will operate on domestic and international routes out of Osaka Kansai International Airport, says ANA.

 

It will be managed independently from ANA and will not fly under the carrier's brand, it adds.

 

Japanese investors will hold a 66.7% stake in the airline, of which ANA will hold a 39% stake. First Eastern will have a 33.3% share.

 

"We anticipate an increase in passenger traffic demand in east Asia, and came to the conclusion that a low-cost carrier would be the right approach to compete effectively in this market," says ANA's president and CEO Shinichiro Ito.

 

The new carrier will launch operations with a single aircraft type and will price fares to be "competitive with other low-fare transportation providers such as bus and train operators", says ANA.

 

ANA's partner, First Eastern, has invested in over 100 projects in China including infrastructure projects, light industries and real estate developments.

 

"We are confident that our regional expertise and networks will contribute significantly to the success of our new joint venture with ANA," says First Eastern's chairman and CEO Victor Chu.

 

Source: http://www.flightglobal.com/articles/2010/09/09/347125/ana-and-hong-kong-firm-to-launch-new-low-cost-carrier.html

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All Nippon Airways' new low-cost joint venture will operate a fleet of 10 Airbus A320s.

 

The aircraft, which will be leased from GECAS, will seat 180 passengers each in a single-class layout. They will be powered by CFM International engines, says Airbus.

 

A&F Aviation, the joint venture established by the Star Alliance carrier and Hong Kong's First Eastern Investment Group, aims to start low cost services from Osaka's Kansai International Airport in the second half of the 2011 fiscal year.

 

The airline's name will be announced after March. ANA will own a 39% stake in the airline as part of a 66.7% stake held by Japanese investors, while First Investment group will own 33.3%.

 

Source: http://www.flightglobal.com/articles/2011/02/14/353117/anas-low-cost-subsidiary-orders-10-a320s.html

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Peach Aviation, ANA’s low-cost offshoot, has unveiled the cabin crew’s uniform, which reflects the carrier’s “fresh and trendy” feel.

 

The jackets are of the same fuchsia pink as the carrier’s livery, with a white lining, while the bottoms are in a more sober colour.

 

Peach.gif

 

According to the carrier’s website, Peach will offer “a fun and fresh travel experience,” which is succinctly summarised by the acronym of the carrier’s name: Pan-Asia, Energetic, Affordable, Cute & Cool and Happy.

 

Peach Aviation is poised to begin operations in March next year, kicking off with flights to Sapporo and Fukoka from its base at Osaka Kansai Airport.

 

http://www.businesstraveller.com/asia-pacific/news/peach-aviations-uniforms-revealed

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I like !!! :good: :drinks:

 

Very refreshing for a uniform... :pardon:

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Peach Aviation obtains approval for services to congested Japanese airports

 

Peach Aviation Limited (Peach) confirmed (17-Oct-2011) it has obtained approval from Japan’s MLIT to operate flights to congested airports. Peach’s application was made on 23-Aug-2011 in accordance with Japan’s Aeronautics Act. From 01-Mar-2012, there will be three daily services on the Osaka Kansai–Sapporo Shin-Chitose route and four daily services on the Osaka Kansai–Fukuoka route. Peach plans to announce airfares in late Nov-2011. The LCC is scheduled to launch services in Mar-2012.

 

http://www.centreforaviation.com/news/peach-aviation-obtains-approval-for-services-to-congested-japanese-airports-124483

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The first Airbus A320 in the colours of new low cost carrier Peach Aviation has rolled out of the paint shop at the airframer's Toulouse site.

 

It is due to be delivered to the Japanese carrier's home base at Osaka's Kansai International Airport in November. Peach will now begin preparations for interior installation and test flights.

 

Part-owned by All Nippon Airways, Peach is due to perform its first flight in March 2012.

 

The carrier's initial fleet will comprise 10 CFM56-powered A320s leased from GECAS, according to Flightglobal's Ascend database.

 

http://www.flightglobal.com/news/articles/pictures-first-a320-for-peach-aviation-unveiled-363609/

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Peach Aviation takes delivery of its first A320

 

Peach Aviation, Japan’s first low-cost carrier, has taken delivery of its first A320 in Toulouse, France, through a leasing contract with GECAS last Friday. The Japanese carrier will lease 10 A320s.

 

Peach Aviation’s A320 aircraft seats 180 passengers in a single-class layout and is powered by CFM International engines.

 

“We are delighted to take delivery of our first brand-new Airbus A320”, Peach Aviation President Shinichi Inoue said during the ceremony. “With a complete new fleet of A320’s, we aim at establishing a new low-cost business model in Japan. The world’s standard single-aisle aircraft will enable us to offer attractive airfares in the competitive Japanese market”, he added.

 

“We are pleased to play a major role in the historical launch of Peach, the first Japan-based low-cost airline”, Airbus Chief Operating Officer, Customers John Leahy said. “The A320 offers unmatched efficiency and reliability levels and is clearly the aircraft of choice for low-cost carriers around the world. This is the start of a long-term partnership, and we welcome Peach as our newest A320 operator.”

 

Peach Aviation was established by All Nippon Airways (ANA), First Eastern Investment Group (First Eastern) in Hong Kong and Innovation Network Corporation of Japan. The Osaka-based company will start operations from Kansai airport in March 2012, first on domestic routes, and then internationally across Asia.

 

As of today, more than 7,900 Airbus A320 Family aircraft have been sold to more than 340 customers and operators worldwide, making it the world’s best selling commercial jetliner ever. With proven reliability and extended servicing periods, the A320 Family has the lowest operating costs of any single-aisle aircraft. Uniquely, the A320 Family offers a containerized cargo system, which is compatible with the world wide standard wide-body system and facilitates quick turn-around times at airports.

 

http://www.just4airlines.com/j4_dox/email/rss.mv?story_id=53815

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Thanks Albert for the update.

 

Congrats on Peach Aviation. Very attractive livery! Japan aviation industry is certainly getting more competitive with many players. Airports in Japan were known to be one of the most expensive to operate from, especially HND and NRT.

 

Skymark, Air Asia Japan and Jetstar Japan will also be using A320. Airbus can finally gain a foothold in Boeing-dominated Japan.

 

There are many airlines in Japan, especially provincial airlines:

LOW COST CARRIER

  • Peach + Air Japan- Kansai International Airport, Izumisano, Japan- A320
  • Air Do- Sapporo, Hokkaidō, Japan- B737 and B767
  • AirAsia Japan- Narita International Airport- A320 and A330
  • JAL Express- Osaka International Airport- B737-800NG
  • Skymark Airlines- Tokyo International Airport, Kobe Airport- B737-800NG and soon A380
  • Solaseed Air-Miyazaki, Miyazaki Prefecture Airport- B737-800NG
  • StarFlyer- Kitakyushu Airport- A320
  • Jetstar Japan- Haneda/ Narita/ Kansai (unconfirmed)- A320, A330 and B787

DOMESTIC CARRIERS

JAL:

  • Hokkaido Air System- Okadama Airport-Saab 340B
  • J-Air - Osaka International Airport, Bombardier CRJ-200, Embraer 170
  • Japan Air Commuter- Kagoshima Airport, Bombardier Dash 8, Saab 340B
  • Japan Transocean Air-Naha Airport, B737-400
  • Ryukyu Air Commuter- Naha, Okinawa Prefecture- Bombardier Dash 8

ANA:

  • Air Nippon- Tokyo International Airport- B737-500, B737-700, B737-800, Bombardier Dash 8
  • Air Nippon Network- Tokyo International Airport in Ōta- Bombardier Dash 8
  • ANA Wings- Tokyo International Airport- B737-500 and Bombardier Dash 8
  • Airtransse- Hakodate Airport- Raytheon Beech 1900D Airliner
  • Amakusa Airlines- Amakusa Airfield-Bombardier Dash 8 and Eurocopter Dauphin
  • Fuji Dream Airlines- Shizuoka Airport- Embraer 170 and Embraer 175
  • Ibex Airlines- Sendai Airport- Bombardier CRJ-100LR, Bombardier CRJ-200ER and Bombardier CRJ700 NextGen
  • New Central Airlines- Ryūgasaki Airfield in Ryūgasaki, Ibaraki Prefecture- Britten-Norman BN2B-20 Islander and Dornier 228-212
  • Oriental Air Bridge- Nagasaki Airport and in Ōmura, Nagasaki Prefecture- Bombardier Dash 8 Q200

INTERNATIONAL CARRIERS

JAL-

  • Narita International Airport
  • Tokyo International Airport (Haneda Airport)
  • Kansai International Airport
  • Osaka International Airport

B737-800, B767-300, B767-300ER, B777-200, B777-200ER, B777-300, B777-300ER, B787-8 and MD-90-30

 

ANA-

  • Narita International Airport
  • Tokyo International Airport (Haneda Airport)
  • Osaka International Airport (Itami Airport)
  • Kansai International Airport

A320-200, B737-700, B737-700ER, B747-400D, B767-300, B767-300ER, B777-200, B777-200ER, B777-300, B777-300ER, B787-8 and Mitsubishi MRJ90

 

Many airlines, many fleet types, spotters heaven...:)

Edited by JuliusWong

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LOW COST CARRIER

  • Peach + Air Japan- Kansai International Airport, Izumisano, Japan- A320
  • Air Do- Sapporo, Hokkaidō, Japan- B737 and B767
  • AirAsia Japan- Narita International Airport- A320 and A330
  • JAL Express- Osaka International Airport- B737-800NG
  • Skymark Airlines- Tokyo International Airport, Kobe Airport- B737-800NG and soon A380
  • Solaseed Air-Miyazaki, Miyazaki Prefecture Airport- B737-800NG
  • StarFlyer- Kitakyushu Airport- A320
  • Jetstar Japan- Haneda/ Narita/ Kansai (unconfirmed)- A320, A330 and B787

This StarFlyer is very much like JetBlue of the USA. It offers PTV in all seats and crazy seat pitch throughout the cabin (36") :good:

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Peach Aviation could place Airbus order in 2012

 

Peach Aviation could place an order with Airbus in 2012 after taking delivery of the first of 10 new A320s on lease from GECAS.

 

The carrier will start operating next March with two aircraft. It received its first in Toulouse on 4 November and will take a second on 15 December, said Peach Aviation chief Shinichi Inoue. "This is only the beginning," said Inoue.

 

Airbus chief operating officer for customers John Leahy said Peach needs to reach a critical mass of about 50 aircraft to be cost effective. "Operating a larger fleet is essential for Peach and I would think this [order] could happen next year," he said.

 

"Over the past 10 years we have had a 50% market share worldwide, but in Japan our market share has been single digit.

 

"In the past, orders were based on personal relationships, but a young start-up carrier does not have a history of personal relationships."

 

Source

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The story of low-cost carriers in Japan follows not just the classic script of the youthful carrier taking on legacy incumbents. It also borrows from the Indian and Latin American experience of LCCs providing an alternative to long bus rides. And in a situation unique to Japan, LCCs provide an inexpensive alternative to pricey high-speed trains.


It is this broad context that explains Peach Aviation's entry into the Tokyo-Osaka market, which connects Japan's best-known cities but is not the country's largest domestic air route. Peach and Jetstar Japan will offer 3,780 weekly one-way seats, a drop in the bucket to the over 111,000 offered by airline competitors on this 405km route. But airline incumbents are not the sole target: one-way fares on the shinkansen cost about USD140 while an overnight bus, sometimes without bathrooms, could be USD32-100 depending on availability. So a one-way fare from USD42 on Peach or Jetstar Japan represents a seismic change. Competing with the shinkansen, the LCCs do require a trip out to Narita, but the fare is a third of the price. Competing with buses, the LCCs may be cheaper or about the same but with comfort and a shorter journey time. The story of LCCs in Japan is young and they are still finding traction, but their impacts are indisputable and will steadily grow.


Tokyo-Osaka is Japan's third largest city pair; fourth largest in the world

Tokyo-Osaka is viewed as something of a flagship route as it links Japan's two best-known cities (and largest, depending on definition) but the air route is only the third largest city pair. The largest is the link from Tokyo to Sapporo, in Hokkaido island in northern Japan where the shinkansen does not reach. Second largest is from Tokyo to Fukuoka, much further south than Osaka and so longer to reach on the shinkansen. Osaka's shorter distance to Tokyo makes the shinkansen very competitive.


But Tokyo-Osaka is still a significant route in the world, indeed it is the fourth largest as of Jul-2013. Tokyo-Sapporo is first in the world while Seoul-Jeju is second and Tokyo-Fukuoka third.



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Peach Aviation solidifies Japanese network with Tokyo base while Spring Japan re-capitalises

 

Osaka Kansai-based LCC Peach Aviation is looking to consolidate its position in the Japanese LCC market. Although it is the second largest (Jetstar Japan is first), Peach is the only known profitable LCC. Peach is expected to open a base at Tokyo Narita, becoming the fourth LCC with an operation there. Skymark has pulled down its Narita base following weak demand.
At Narita, Peach - part owned by All Nippon Airways - will compete with Jetstar Japan but also Vanilla Air, which is wholly owned by ANA. Peach appears to be taking the view the market is competition between itself and Jetstar and with Vanilla Air something of a distraction. No doubt the ANA strategy is confused – a conflicted scenario that was inevitable from its involvement in two domestic LCCs in Japan.
Peach will further boost its position by operating international flights from Tokyo Haneda, becoming the first new LCC at Haneda. Peach already operates international services while Jetstar Japan will only open its first international route on 28-Feb-2015. Meanwhile Spring Airlines Japan, with low yields and load factors, has increased its capitalisation while it waits to serve more lucrative international destinations.

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Spring Airlines Japan - an offshoot of Spring Airlines China.. At least the Japanese livery seems to be better than their parent airline in China :)

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