flee 5 Report post Posted September 20, 2010 Airbus unveiled a new branding today which retains the original ball-shaped symbol that denotes its expertise as world-leading aircraft manufacturer, while incorporating the modernised typeface adopted by the company’s EADS corporate parent. This marks the first updating of Airbus’ logo since the company’s creation in 1969, and provides a fresh look as it prepares for the future, according to Airbus President and CEO Tom Enders. “We have retained many of our logo’s original features – such as the iconic ball and the deep blue that characterise Airbus and which have helped build the brand into a global household name, with over 90 per cent awareness among the travelling public and a reputation as a leader in innovation and leading-edge technology,” Enders said. “But we also have modernised our identity to reflect tomorrow's design era and marketing needs.” The ball-shaped logo is composed of two sets of three curved lines that join at an imaginary horizon line, which represents the unification of Airbus’ founding companies to create what has become one of the world’s top providers of commercial jetliners and military airlifters. Airbus’ new brand identity will be introduced in a phased approach, beginning with brand collateral that includes its Website and advertising. Share this post Link to post Share on other sites
Mohd Suhaimi Fariz 2 Report post Posted September 20, 2010 If anyone ever noticed, the Airbus logo is actually used by several companies here in Malaysia. Here's one of them Satinni Share this post Link to post Share on other sites
Alif A. F. 0 Report post Posted September 20, 2010 If anyone ever noticed, the Airbus logo is actually used by several companies here in Malaysia. Here's one of them Satinni Oh no! Another hotbed for McD vs. McC court case... Share this post Link to post Share on other sites
Y. J. Foo 0 Report post Posted September 20, 2010 The typeset is fine, but it could do without the 3D effect. Talking about logo plagiarism, here's a furniture store in Kota Bharu used to bear: It has since changed the logo though. Share this post Link to post Share on other sites
Syukri 0 Report post Posted September 21, 2010 Basically airbus logo hasn't changed much... Share this post Link to post Share on other sites
Yusoff 1 Report post Posted September 21, 2010 If anyone ever noticed, the Airbus logo is actually used by several companies here in Malaysia. Here's one of them Satinni Am wearing one right now! Satinni has been around for quite some time. Doubt there'll be any court case. Was wondering why the same logo. Share this post Link to post Share on other sites
Saiful Bahari 0 Report post Posted September 21, 2010 don't see any change on the logo apart from 'embossing' effect to look more 3d like.. Share this post Link to post Share on other sites
