Airasia Advertisement Humiliates Nurse Profession

[Mr.Bandit 0]

Persatuan Perubatan Malaysia (MMA) hari ini melahirkan kekecewaan dengan tindakan syarikat penerbangan tambang murah AirAsia kerana memaparkan iklan bagi perkhidmatan insurans yang dikatakan memburukkan imej jururawat di negara.

Presiden MMA, Datuk Dr N K S Tharmaseelan berkata, iklan tersebut secara tidak langsung memberi tanggapan tidak baik terhadap industri perubatan kepada penumpang yang menaiki kapal terbang tersebut.

"Iklan itu seperti membuat tuduhan tidak benar dan bersikap angkuh. Ia membuktikan bahawa perbuatan kurang peka terhadap sesuatu isu yang boleh menyebabkan kebencian.

"Malah ia juga dilihat merendahkan sesuatu profesion dan boleh menyinggung perasaan mana-mana pihak," katanya dalam satu kenyataan kepada The Malaysian Insider.

Iklan yang tertulis "You want your momma, because you are in the hospital with lousy nurses atau “anda mahu ibu kerana anda berada di hospital bersama jururawat yang teruk” adalah iklan syarikat insurans Tune yang menawarkan perkhidmatan mereka kepada penumpang AirAsia.

Ia dipaparkan pada setiap bahagian belakang tempat duduk penumpang dalam kapal terbang AirAsia.

Katanya, iklan tersebut juga menunjukkan kurangnya pemahaman mengenai peranan jururawat apabila mereka sedaya upaya memberi usaha terbaik menjaga pesakit siang atau malam.

Menurut Tharmaseelan, apa yang membimbangkan apabila AirAsia sebagai sebuah syarikat penerbangan antarabangsa dengan penumpang dan laluannya meliputi serata dunia akan memberi gambaran bahawa jururawat di Malaysia adalah teruk.

"Adalah tidak adil apabila AirAsia meluluskan iklan tersebut. Mereka sepatutnya lebih peka dan tidak menerima sebarang iklan secara membuta tuli yang ditawarkan agensi tanpa memahami terlebih dahulu," katanya.

Justeru, katanya MMA menggesa agar syarikat penerbangan itu segera bertindak menurunkan iklan tersebut dan turut meminta maaf secara terbuka kepada semua jururawat di negara ini.

"Saya berharap AirAsia akan menarik kembali iklan itu dan mereka juga perlu meminta maaf kepada jururawat di Malaysia atas perbuatan mereka," katanya. – 26 Februari, 2014.

source : http://my.news.yahoo.com/persatuan-perubatan-malaysia-kecewa-iklan-airasia-burukkan-imej-065744507.html

[BC Tam 2]

Credit to AK for the swift recovery mode
(the following picked up from fb)

AirAsia

We would like to apologise for an advertisement which has appeared on board some of our aircraft by our onboard advertiser, Tune Insurance.

‪#‎AirAsia‬ would like to assure our guests and those practicing the nursing profession that all measures are being taken to remove the said advertisement immediately from our aircrafts.

We have an approval process in place with our advertising agency to ensure that all content supplied by our advertisers is consistent with our brand values. Regrettably, in this incident, that process was not followed and we sincerely apologize for this error. We’ve addressed the issue and have improved our approval process to ensure this does not happen in the future.

AirAsia has the highest respect towards all nurses and we did not intend to disrespect anyone in this noble profession.

Once again, AirAsia would like to apologise for the oversight.

 

[V Wong 0]

Disgraceful, disgusting, revolting... how could such insensitive and reckless ad slip through the 'approval process'?

[Johan Z 0]

It was meant as a joke. Kudos to AirAsia for responding promptly. It's really a non-issue now.

[V Wong 0]

Certain topics are never and can never be meant as joke. If you are proud of your profession and it is being joked about as such, you will feel humiliated and belittled for all the efforts you put into your job. Coming from the AirAsia group, the blow can only be doubly severe

Edited February 27, 2014 by V Wong

[DavidC 0]

Certain topics are never and can never be meant as joke. If you are proud of your profession and it is being joked about as such, you will feel humiliated and belittled for all the efforts you put into your job. Coming from the AirAsia group, the blow can only be doubly severe

 

That is very true. It is total crap. How can this be an "oversight" when one knows very well it is totally insensitive to another profession. If you have a "process" in place, how on earth can you allow this one to pass through your system. Post-event apology after the damage has been done can be viewed as "questionable sincerity". "Kudos to AK"? It should not have happened in the first place.

[flee 5]

Tony Fernandes ‏@tonyfernandes 6m

The most stupid add ever form my companies. TUNE insurance. Resulted in full page add apologosing to nurses. My dad was a doctor. I know.

 

[Newitt 0]

How can that be offensive?