LATAM chooses oneworld; to Join on 31 March 2014

[alberttky 0]

LAN Airlines announced (21-Sep-2011) Chile’s antitrust court, Tribunal de Defensa de la Libre Competencia (TDLC), approved the merger between LAN and TAM, but will require the companies to implement additional mitigation measures. The TDLC's approval was the last major hurdle for the merger in Chile, although a ruling from Brazil's top antitrust regulator, CADE, is pending, according to wire reports.

 

The 11 mitigation measures the TDLC is requiring include "exchanging four pairs of daily slots" at the Guarulhos International Airport in Sao Paulo with other "airlines that are interested in starting or increasing regular air transport service on the Santiago-Sao Paulo route", the court said.

 

Wonder who's giving up their alliance membership...

[Y. J. Foo 0]

If LAN goes to *A then it'd be disaster to OW...

[JuliusWong 0]

IMO, I think its more of TAM leaving Star Alliance to OneWorld.

 

Star Alliance has been busy recruiting Avianca-TACA as well as Copa America to cover the loss should TAM leaves. LAN is at loggerhead with Avianca-TACA in Columbia, this is main reason why they bought over Aires Columbia.

 

If this does happens, One World will be dominating South America, much like SkyTeam dominating East Asia market. Star Alliance are strong in Asia-Europe and Northern American routes. A big gap hole remains in India sub-continent to other regions.

[Y. J. Foo 0]

Looks like TAM is indeed leaving *A for OW, according to this clause from http://www.estrategia.cl/detalle_noticia.php?cod=44972:

 

Latam deberá renunciar, dentro de un plazo que no exceda 24 meses contados desde la fecha en que se materialice la Operación consultada, al menos a una de las dos alianzas globales en que a esa fecha participan sus partes, LAN y TAM. En ningún caso podrá pertenecer a aquélla en la que también el grupo Avianca/Taca sea miembro o asociado, o se encuentre en proceso de ingresar.

 

Which translates to (machine translation, take it with a grain of salt):

 

Latam will have to resign, within a term that does not exceed 24 months counted from the date in which the consulted Operation is materialized, at least to one the two global alliances in which to that date their parts, LAN and TAM participate. In no case it will be able to belong to that one in which also the Avianca group/Marks is member or associate, or is in process to enter.

[BC Tam 2]

Which translates to (machine translation, take it with a grain of salt):

Looks like some of those chinese & thai movie subtitles

[alberttky 0]

LAN-TAM alliance decision would give Star bigger benefits but oneworld favoured with more at stake

 

The stage is set for the biggest global alliance selection of the decade as new airline group LATAM is being forced by Chile's anti-trust court to choose a single grouping. The decision by LATAM, the new parent company for oneworld’s LAN and Star’s TAM, will have huge ramifications as the winning alliance will be guaranteed a leading position in the fast-growing and increasingly important Latin American market. The more likely outcome is a oneworld victory, which would result in its share of capacity in the region increasing to 30% compared to approximately 15% for Star and 11% for SkyTeam. However if Star wins, its share would reach nearly 40% with oneworld’s share dropping to only 7% and SkyTeam, which is not expected to be a serious contender in the battle for LATAM, retaining 11%. Losing LATAM would be unrecoverable for oneworld, unlike for Star who is poised to grow intra-region traffic with forthcoming members Avianca-TACA and Copa.

 

The LAN-TAM merger is the first time major carriers from competing alliances have agreed to merge, which also for the first time forces global alliances to jostle for a merged carrier.

 

Oneworld and Star began courting LATAM almost immediately after LAN and TAM first unveiled in Aug-2010 their plans to merge and establish LATAM. But LATAM has so far elected not to address the alliance issue with LAN CEO Enrique Cueto and TAM CEO Libano Barroso initially stating that a decision may not be made until one or two years after the merger is completed. Mr Cueto, who will serve as CEO of LATAM and will control the largest single stake in the new entity, also repeatedly indicated over the last year that LATAM would consider retaining the status quo with LAN remaining in oneworld and TAM in Star.

Unprecedented two alliance option ruled out

 

But the door on the split alliance option, which in theory could have been pursued as the two airline groups will remain separate units under the new LATAM structure, has been shut by Chilean anti-trust court TDLC. On 21-Sept-2011 TDLC approved the proposed merger on the condition that 11 mitigation measures are adopted, including one that states LATAM must withdraw from one of the two global alliances. Allowing LATAM to potentially be part of two groupings – an outcome oneworld and Star would likely not have allowed anyway – could have stifled competition and made it challenging for other Latin American carriers to compete.

 

LATAM, which will include nine passenger carrier subsidiaries in seven South American countries, will account for about one quarter of total capacity (seats) to/from and within Latin America, according to current Innovata data. Such a large portion of a growth market, which is increasingly becoming a destination for global business travellers, would be attractive to any global alliance.

 

Based on data from Latin American airline association ALTA, LAN and TAM combined accounted for 38% of all passengers carried among Latin American and Caribbean carriers in 2010 and 43% through the first seven months of 2011. On an RPK basis according to ALTA, LAN and TAM have seen its share of total RPKs grow from 43% in 2010 to 46% through the first seven months of 2011. Both carriers have been growing much faster than the region’s average 5% RPK growth rate.

 

With annual revenues of over USD12 billion, LATAM will be more than double the size of the region’s next two largest airline groups – Gol and Avianca-TACA. Further increasing its appeal to the alliances, LATAM will be the largest or second largest airline group in six of South America’s seven largest aviation markets (the only exception is troubled Venezuela).

 

LATAM will now almost certainly make an alliance selection next year, potentially even before the merger is completed. Once a decision is made it will likely take another 12 to 18 months to switch LAN or TAM over to the selected alliance. The merger integration process is also expected to take one to two years. As a result a fully integrated single-alliance LATAM, which is poised to be one of the world’s 12 largest passenger airline groups by revenues, should emerge in 2H2013.

 

LAN's allegiance to oneworld to play big role in LATAM's selection

 

Oneworld is seen to have the inside track as LAN is one of its earliest members and Mr Cueto, who is one of the longest standing airline CEOs in the global industry, has been one of the alliance’s biggest proponents for over a decade. On the other hand, TAM only entered Star last year.

 

Retaining LAN is critical for oneworld because the collapse of Mexicana last year left LAN as the alliance’s only member in Latin America. Oneworld now has a 14% share of the Latin American market, with LAN now accounting for approximately half of that. The rest of oneworld’s capacity in Latin America is primarily provided by American Airlines, the largest foreign carrier in the region, and to a lesser extent British Airways/Iberia parent IAG, which is the largest airline group serving the Europe-South America market.

For oneworld, losing LATAM would be an unrecoverable blow

 

Without LAN, oneworld’s share of capacity in Latin America would slip to only 7%, putting it behind SkyTeam, which currently has a 9% share that is slated to grow to 11% next year when Aerolineas Argentinas becomes SkyTeam’s second Latin American member after Aeromexico. It would be impossible for oneworld to offset the loss of LAN as Brazil’s Gol has said it plans to remain non-aligned. With Avianca-TACA and Copa already committed to Star and Aerolineas committed to join SkyTeam, Gol from next year will be the only decently sized non-aligned carrier left in Latin America. After Gol there is only a limited pool of very small carriers that are likely not of any interest to oneworld.

 

Gaining TAM, however, would allow oneworld to retake Star as the region’s biggest alliance and capture a 30% share of the Latin America market. Oneworld lost this distinction last year when TAM joined Star. A win for oneworld would also significantly boost the alliance's profile, which has slipped in recent years as Star and increasingly SkyTeam successfully woo new members, especially in high-growth regions.

 

Most significantly, TAM would instantly give oneworld a big presence in Brazil, the largest single market in Latin America and the only major South American market where oneworld’s presence is now limited. LAN already provides the alliance with a local presence in four important South American markets: Argentina, Chile, Ecuador and Peru. LAN will also soon give oneworld access to a fifth important South American market in Colombia, where new LAN subsidiary Aires will be rebranded LAN Colombia at the end of this year.

For Star, losing LATAM would be recoverable thanks to Avianca-TACA and Copa

 

For Star, losing TAM would be a bitter pill to swallow after spending several years trying to fill the void left by Varig, which was suspended in Jan-2007 following a restructure that saw the emerged carrier smaller and no longer relevant. But Star doesn’t have nearly as much at stake in the LATAM alliance battle as oneworld.

 

TAM is currently Star’s only Latin American member but two of the region’s other major airline groups, Avianca-TACA and Copa, are now in the process of joining. The Avianca-TACA group ensures Star will have a local presence in three important South American markets: Colombia, Ecuador and Peru. Adding LATAM would result in Star having the two largest carriers in Ecuador and Peru and the three largest carriers in Colombia – an enticing proposition but potentially resulting in too much overlap.

 

With Avianca-TACA and Copa, Star regardless of what happens with LATAM will have a dominating share of the market in Central America, with hubs in all three of Central America’s largest airports. Copa is also the largest carrier in the international intra-Latin America market, a fast-growing business-oriented market that is particularly appealing to global alliances.

 

The addition of Avianca-TACA and Copa next year will add about 10 percentage points of market share for Star in Latin America. The almost unthinkable combination of Avianca-TACA, Copa, TAM and LAN would give Star four of the current top seven airline groups in Latin America – allowing it to dominate intra-region traffic – and an impressive 39% share of all capacity to, from and within the region.

 

Without TAM, Star would still have a respectable 15% share of the Latin American market as a result of having Copa and Avianca-TACA as members, which gives it critical intra-region traffic, whereas oneworld would largely be shut of intra-region traffic if it loses LATAM. Star's presence would increase slightly if Avianca Brazil, previously known as Ocean Air, joins the group.

Avianca Brazil could replace TAM as Star's Brazilian member

 

Avianca Brazil gives Star an important potential alternative solution in Brazil should TAM move over to oneworld. Star has not yet approved Avianca Brazil as a new member because the carrier is not yet formally part of Avianca-TACA Holding. But ownership of Avianca Brazil is expected to shift into Avicanca-TACA Holding over the next several months, opening up the opportunity for Avianca Brazil to join its sister carriers in Star. Losing TAM would add urgency to bringing Avianca Brazil into the Star fold.

 

Avianca Brazil is only the sixth largest carrier in Brazil, with a 3% share of the domestic market. But it covers all the major Brazilian markets and is the fourth largest carrier at Brazil’s main international gateway, Sao Paulo Guarulhos. As a result Avianca Brazil is big enough to give the 10 Star members now serving Brazil the feed they need. Avianca Brazil is also growing fast and the addition of feed from Star members would likely help support an acceleration of its expansion plan.

 

Potentially more concerning to Star would be the prospect of losing not only TAM but also TAP, the Portuguese carrier that is the largest European carrier serving Brazil, with an unrivalled network of 10 Brazilian destinations. The Portuguese government is currently in the process of privatising TAP. Star’s Lufthansa, oneworld’s IAG and SkyTeam’s Air France-KLM are seen as potential buyers. LATAM could also be enticed to put in a bid although LAN and TAM have said they will focus on completing the merger before entertaining any additional consolidation opportunities.

LATAM's next strategic step could be pursuing a merger or acquisition in Europe - a move which would also have big global alliance implications

 

TAP would be a good fit for LATAM as the new entity will still only be the fourth largest player in the South America-Europe market. Securing both TAP and LATAM would be a major coup for oneworld, giving the alliance a powerful presence within South America as well as across the South Atlantic, and potentially set the stage for improved links across the Pacific to Asia, the world's other high-growth continent.

 

A LATAM-TAP combination could also be a precursor to a potential LATAM-IAG merger. As a leading global airline group with one of the highest market capitalizations in the industry, LATAM is expected at some point to look at merger and acquisition opportunities outside of South America. Europe would be the most likely region for an unprecedented cross-ocean merger as the US market remains off limits due to foreign ownership regulations. Among European companies, TAP and IAG are the most logical targets given the close business and ethnic ties between Latin America and the Iberian Peninsula.

 

Clearly the stakes are high as LATAM begins its evaluation of its alliance options. Both oneworld and Star will likely pull out all the stops to woo the new group. Even SkyTeam could put in a surprise campaign, similar to its ultimately unsuccessful Delta-led attempt in 2009 to woo oneworld member Japan Airlines, which was evaluating its standing following a restructure. But SkyTeam is clearly a big underdog and navigating potential overlap in Argentina, where Aerolineas and LAN are archrivals and are the country’s two biggest carriers, will be tricky.

 

LAN and TAM likely to accept TDLC's conditions and complete merger in 1Q2012

 

Before the games truly begin, LATAM has to first formally accept TDLC’s proposed measures and proceed with the merger. Only one other approval is still required, from Brazil’s anti-trust regulator CADE, which is expected next month. As Brazil’s aviation market is much more competitive than the smaller Chilean market, few if any mitigation measures will likely come from CADE.

 

While LATAM is still analysing TDLC’s proposed measures, it will almost certainly accept them, allowing the merger to finally be completed in 1Q2012. A further delay of three months is still possible if there is an appeal of the TDLC decision to Chile’s Supreme Court. But Chilean consumer rights group CONADECUS, which was one of the most vocal opponents of the deal and persuaded TDLC to initially take up the case, has already said it is satisfied with the proposed measures and will not appeal. Other opponents such as PAL, Chile’s third largest airline, could also lodge an appeal although such an appeal would have virtually no chance of resulting in the TDLC decision being overturned.

 

Most of the other proposed mitigation measures relate to three monopoly routes from Santiago to Sao Paulo, Rio de Janeiro and Asuncion. TDLC is requiring LAN and TAM to interline with any airline interested in launching service on any of these three routes. They must also hand over four of their daily slot pairs at Sao Paulo Guarulhos to any new entrant on the Santiago-Sao Paulo route. LATAM should not have any issues with accepting these measures as they offered similar concessions when appearing before TDLC in a May-2011 hearing. See related article: LAN-TAM concessions to increase competition on Santiago-Sao Paulo route.

 

LAN is also being asked to give up four of its daily frequencies on the Santiago-Lima route to other Chilean carriers. There is competition on this route, including from Chile’s second largest carrier Sky, but LAN still dominates the Santiago-Lima market with 87% of current capacity, according to Innovata data.

 

LATAM will account for almost two-thirds of all capacity in Chile. It will also be the market leader, although not nearly as dominant, in three other South American markets – Brazil, Paraguay and Peru – and the second largest airline group in another three – Argentina, Ecuador and Colombia.

 

With such a small pool of unaligned carriers remaining, it is rare these days to have such a powerful airline company up for grabs. LATAM also represents the first time two major airlines from competing alliances have merged. As a result, the alliance battle over LATAM is in many ways unprecedented. The industry may not see another alliance battle of this magnitude for some time.

 

http://www.centreforaviation.com/analysis/lan-tam-alliance-decision-would-give-star-bigger-benefits-but-oneworld-favoured-with-more-at-stake-59418

[JuliusWong 0]

May 8, 2012

 

Chilean airline LAN said on Monday Brazil's stock market regulator approved a share swap to take over TAM, adding the move should happen within the next 10 days and help create one of the world's largest carriers.

 

The swap will pave the way for the creation of LATAM Airlines Group, which LAN added should happen by the end of the first half of the year.

 

Regulators in Chile and Brazil have already approved the multi-billion dollar takeover to create Latin America's biggest carrier and approval from stock market regulator CVM on Monday clears a final hurdle.

 

"The CVM issued the approval for the exchange offer... which, according to norms applicable in Brazil, will start within the next 10 days," LAN said in a statement to Chile's regulator.

 

Under the deal, TAM shareholders will get LAN shares at an exchange ratio of 0.9 per one share of TAM.

 

The merger would create an airline with annual revenue of USD$10.4 billion, based on 2010 figures. When the merger plan was announced last August, the all-stock transaction was worth an estimated USD$2.7 billion.

........

 

More reading: http://news.airwise....1336438101.html

 

With the finalisation of LAN and TAM merger, TAM will leave Star Alliance, joining its parents company LAN Group in oneworld. Star Alliance's coverage for South America will be covered by Avianca-TACA Group and Copa Airlines both which will join Star Alliance by end of 2012.

 

With TAM's exit, this would be the third airline Star Alliance will lose this year as previously Spanair declared insolvency in early 2012 and bmi was bought by British Airways, also a oneworld member.

 

Star Alliance may also lose US Airways as it is actively pursuing American Airlines for merger. If this happens, Star Alliance membership airlines will drop to 24, oneworld will expand by two more airlines (Malaysia Airlines & TAM), total of 13 airlines by year end. Despite losing four airlines in a year, Star Alliance is expected to expand its members by five more airlines next year.

Edited May 8, 2012 by JuliusWong

[Kelson 0]

LATAM Airlines Group, parent of TAM and LAN Airlines, has chosen membership in oneworld over Star Alliance for both carriers.

 

Holding an estimated 40% share of the South American air passenger market, LATAM is making one of the more consequential alliance membership decisions of recent years. Chilean antitrust authorities required LATAM to leave one of the alliances when it approved the merger of Chiles LAN and Brazils TAM in 2011.

 

LAN is a oneworld member while TAM belongs to Star. TAM will leave Star in the second quarter of 2014, LATAM said in a Thursday statement making the decision official. Signs have pointed to LATAM choosing oneworld for some time.

 

Read more here:

http://atwonline.com/airline-finance-data/news/latam-chooses-oneworld-tam-leave-star-2014-0307

[Suzanne Goh 0]

kinda good they're sorting this decision on alliances out. Could never get award inventory from starnet on JJ since the LATAM merger was announced. Prior to that it was only 90 or 180 days in advance - pretty useless for me since it does take time to plan a trip to south america....

 

It's like they already behaved as though they had one foot out the door for the longest time.

[Ikman Ikreza 0]

TAM Airlines to join oneworld on 31 March 2014

TAM Airlines, a company related to LATAM Airlines Group, will join oneworld®

with effect from 31 March 2014, adding the leading carrier in Brazil –

Latin America's biggest economy and largest market for air travel demand

– to the world's leading quality global airline alliance.

Confirmation today of its oneworld

joining date comes on the same day that LAN Colombia – which is, like

TAM, a company related to LATAM Airlines Group - becomes part of oneworld, offering the alliance's full range of services and benefits, from the start of operations this morning.

The addition of TAM from 31 March 2014 and LAN Colombia today will mean

all passenger airlines in LATAM Airlines Group, Latin America's leading

airline group, will be part of oneworld, the world's leading quality airline alliance. LAN Airlines has been a full member of oneworld

since 2000. All its other passenger airline affiliates have

subsequently joined the alliance as affiliate members – LAN Argentina,

LAN Ecuador, LAN Peru and, from today, LAN Colombia - and now TAM from

31 March and with its Paraguayan affiliate to follow on a date yet to be

confirmed.

This consolidates oneworld's

position as the leading alliance for flights within Latin America and

between the region and both the United States and Europe - the two most

popular destinations for South American international travellers.

TAM's entry into oneworld

with effect from the first flights on 31 March 2014 will follow

immediately upon its exit from the Star Alliance with effect from the

final flights on 30 March 2014.

The airline and oneworld are taking every effort to ensure that the alliance transition is as seamless as possible for customers.

TAM underlined today that all members of its Fidelidade frequent flyer

programme will maintain all points earned and their respective tier

status, according to the applicable conditions of the programme. A

thorough communications plan is being developed to brief them in detail

on all the benefits and privileges they will receive as part of oneworld from 31 March – including the ability to earn and redeem points on any of the alliance's member airlines.

These include leading brands from each global region. Besides LAN,

they feature American Airlines from North America; airberlin, British

Airways, Finnair, Iberia and Russia's S7 Airlines from Europe; Royal

Jordanian, from the Middle East; Asia-Pacific's Cathay Pacific Airways,

Japan Airlines, Malaysia Airlines and Qantas; and some 30 affiliated

airlines with other recruits also lining up to join in the months ahead.

The 140 million members of these established oneworld

airlines' frequent flyer programmes will also be able to earn and

redeem awards and tier status points and receive all other oneworld privileges on TAM Airlines from 31 March – and on LAN Colombia from today.

As it becomes part of the group on 31 March 2014, TAM's network will be covered by oneworld's range of alliance fares – the most extensive offered by any of the global alliances, including the market-leading oneworld Explorer round-the-world fare and its Visit South America pass.

TAM serves 60 destinations in 16 countries in Latin America, the USA

and Europe, with a fleet of 161 aircraft operating 800 departures daily.

It boarded 38 million passengers in 2012.

Since its launch in December 2011, LAN Colombia has quickly established

itself as the second biggest airline in South America's second largest

economy. In total, it serves 24 airports in four countries with a fleet

of 24 aircraft operating 130 departures a day. It boarded 3.7 million

passengers in 2012.

Four of oneworld's

established members – American Airlines, British Airways, Iberia and

LAN – currently serve a total of seven destinations in Brazil. TAM will

expand the alliance's coverage of Brazil, one of the world's most

rapidly developing economies, to 42 destinations.

Across South America, oneworld's

established member airlines already serve 71 destinations in 11

countries. TAM and LAN Colombia add another 56 airports in the region

to that network, giving oneworld one of the most extensive alliance networks serving the continent.

Worldwide, with TAM, LAN Colombia and the other airlines lining up to join, oneworld will:

• Serve almost a thousand airports in more than 150 countries, with 14,000 daily departures.
• Carry 480 million passengers a year on a combined fleet of more than 3,200 aircraft.
• Generate US$ 140 billion annual revenues.

The addition of TAM from 31 March and LAN Colombia today represents a cornerstone of oneworld's biggest membership expansion yet. Other elements elsewhere in the world include:

• The addition of Malaysia Airlines, one of this industry's most frequent award winners, eight months ago, further strengthening oneworld's position in South East Asia, one of the fastest growing regions for air travel demand.

• The induction on 30 October 2013 of Qatar Airways, the only one of the

  "Gulf Big Three" carriers slated to join any of the global airline

  alliances and one of the world's fastest growing and most highly rated

  airlines. This will make oneworld the leading alliance in the Middle East, one of the world's fastest growing regions for air travel demand.

• The introduction early next year of SriLankan Airlines, as the first

  airline from the Indian subcontinent to join any global alliance, which,

  with Qatar Airways, will make oneworld the leading alliance in the region.

In addition, US Airways proposes to switch from Star to oneworld as part of its planned merger with American Airlines, subject to necessary approvals.

oneworld's

CEO Bruce Ashby said: "As the leading airline in Latin America's

biggest economy, Brazil, TAM's addition represents a significant

landmark in oneworld's journey to establish itself as

the first choice airline alliance for frequent international travellers

the world over. We look forward to welcoming TAM and its customers on

board the world's premier global airline alliance with effect from 31

March next year."

TAM Airlines' CEO Claudia

Sender added: "We want to introduce Brazil to our new partners and

welcome them into our country. In the coming months, we will continue

working to ensure a smooth transition for everyone. We also want our

passengers to learn about the benefits, connections and products offered

by oneworld so they can travel the world with us."

About LATAM Airlines Group SA

LATAM Airlines Group SA is the new name given to LAN Airlines SA as a

result of its association with TAM SA. LATAM Airlines Group SA now

includes LAN Airlines and its affiliates in Argentina, Colombia, Ecuador

and Peru, and LAN Cargo and its affiliates, as well as TAM SA and its

subsidiaries TAM Linhas Aereas SA, including its business units TAM

Transportes Aereos del Mercosur SA, (TAM Airlines (Paraguay)) and

Multiplus SA. This association creates one of the largest airline groups

in the world in terms of network connections, providing passenger

transport services to about 135 destinations in 22 countries and cargo

services to about 144 destinations in 27 countries, with a fleet of 323

aircraft. In total, LATAM Airlines Group SA has more than 54,000

employees and its shares are traded in Santiago, as well as on the New

York Stock Exchange, in the form of ADRs, and Sao Paulo Stock Exchange,

in the form of BDRs. Each airline will continue to operate under their

current brands and identities.

About oneworld

oneworld

is an alliance of the world's leading airlines committed to providing

the highest level of service and convenience to frequent international

travellers. oneworld member airlines work together to

deliver consistently a superior, seamless travel experience, with

special privileges and rewards for frequent flyers, including earning

and redeeming miles and points across the entire alliance network. Top

tier cardholders (Emerald and Sapphire) enjoy access to some 550 airport

lounges. The most regular travellers (Emerald) can also use fast track

security lanes at select airports and extra baggage allowances.

oneworld

is currently the holder of five leading international awards for

airline alliances – more than any other airline alliance. It was named

World's Best Airline Alliance in the 2013 World Airline Awards by the

independent Skytrax airline quality ratings agency, the Best Airline

Alliance by Global Traveler in its GT Tested Reader Survey 2012 Awards

for the third year running, the World's Leading Airline Alliance in the

2012 World Travel Awards for the 10th year running, Australian Business

Traveller Best Airline Alliance in 2012 for the second year running, and

FlightStats Airline Alliance On-Time Performance 2012 winner, believed

to have been the first time a punctuality award has been presented to

any airline alliance.

Source : http://www.oneworld.com/news-information/oneworldnews/-/asset_publisher/QtTQ7EuCzxhd/content/tam-airlines-to-join-oneworld-on-31-march-2014/maximized?redirect=http%3A%2F%2Fwww.oneworld.com%2Fnews-information%2Foneworldnews%3Fp_p_id%3D101_INSTANCE_QtTQ7EuCzxhd%26p_p_lifecycle%3D0%26p_p_state%3Dnormal%26p_p_mode%3Dview%26p_p_col_id%3Dcolumn-1%26p_p_col_pos%3D2%26p_p_col_count%3D5

[Tamizi Hj Tamby 1]

Bem Vindo TAM!

[Mohd Azizul Ramli 2]

I am in love with LATAM livery, especially on their 787-9.

 

[Waiping 12]

You mean the Hong Leong Bank airlines.

[geoff.leo 0]

Didn't know the Hong Leong group diversified its portfolio to include the airline business. ;-)

[BC Tam 2]

My initial impression - a new British Airways affiliate

Then the Hong Leong story surfaced ......

[Mohd Azizul Ramli 2]

Hong Leong pun Hong Leong lah.

 

Another thing the logo next to the LATAM on the fuselage looks like that medical logo I dont know what people call it.

 

But in seriousness, I think it is a very well done livery. Looks solid and dynamic.

[BC Tam 2]

Another thing the logo next to the LATAM on the fuselage looks like that medical logo I dont know what people call it.

Slow day, I actually googled it

The proper one should be the "Rod of Asclepius" (single serpent)

https://en.wikipedia.org/wiki/Rod_of_Asclepius

One used erroneously in cases nowadays is the "Caduceus" (two serpents)- symbol of commerce

https://en.wikipedia.org/wiki/Caduceus

 

If interested, logo of Malaysian Medical Association is here

https://www.google.com.my/search?q=malaysian+medical+association+logo&rlz=1T4GUEA_enMY612MY612&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwjAw8_5zIbOAhXIPo8KHfjFAZUQsAQIHA&biw=1024&bih=651

Logo of Malaysian Pharmaceutical Society is here

https://www.google.com.my/search?q=malaysian+medical+association+logo&rlz=1T4GUEA_enMY612MY612&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwjAw8_5zIbOAhXIPo8KHfjFAZUQsAQIHA&biw=1024&bih=651#tbm=isch&q=malaysian+pharmaceutical+society+logo&imgrc=_

 

(teruknya we've wandered from topic )

Edited July 22, 2016 by BC Tam

[Mohd Azizul Ramli 2]

Yes thats the one lol.