flee 5 Report post Posted May 11, 2012 SEPANG, May 11 (Bernama) -- Low-cost airline, AirAsia, is setting aside US$5 million (about RM15.37 million) for its rebranding exercise. AirAsia Group Head of Commercial, Kathleen Tan said the rebranding involves the airlines' new corporate identity and weekend uniform for flight attendants. "The corporate identity involves a new look to our office, all check-in counters, advertisements, and even our new aircraft. "We are currently focusing the rebranding exercise on the main hubs at Kuala Lumpur, Bangkok and Jakarta. We will then continue with the enhancement of our secondary hubs while the final phase is to have the new corporate identity presence on all our routes. "We are aiming to fully rollout the new branding by year-end," Tan told reporters after unveiling the new uniform and corporate identity at the Low Cost Carrier Terminal (LCCT), here today. She said since AirAsia was formed 10 years ago, the focus had been mainly on financial stability and passenger growth. "After the awesome 10 years, we are now shifting our focus towards increasing the level of comfort and excitement of our passengers," Tan said. Share this post Link to post Share on other sites
Raymund Yeoh 1 Report post Posted May 11, 2012 Does this means a new logo?......I remembered AK just change their flight crew uniforms quite recently to those "body hugging" type, rite.....is it the same as the weekend uniform ? Share this post Link to post Share on other sites
Lock SH 0 Report post Posted May 13, 2012 From my sources in AK, w/end uniform would be red blouse with white inner shirt with 3 top button unfasten, spaghetti strap and dark blue pants ( from the pic shown to me) looks like jeans. Very 'inviting' look to me ........ Share this post Link to post Share on other sites
JuliusWong 0 Report post Posted May 13, 2012 The new uniform was launched yesterday: http://www.bt.com.bn/happenings/2012/05/13/airasia-unveils-new-uniforms For closer picture, zoom in at page 16 of today's Brunei Times: http://www.bt.com.bn/e-paper/index.html#/16/ Share this post Link to post Share on other sites
Raymund Yeoh 1 Report post Posted May 13, 2012 I wonder what is the brand of the jeans they are wearing....anyone knows Share this post Link to post Share on other sites
BC Tam 2 Report post Posted May 13, 2012 Not that the figure has ever been disclosed/acknowledged, but wasn't RM18mil the figure bandied about for what MH paid to AK's owner's football club for just one facet of it's rebranding exercise ? Now AK shows that the whole exercise can be done for less than RM16mil Time to do the maths Share this post Link to post Share on other sites
flee 5 Report post Posted May 13, 2012 According to the interview TF had with the Star, "it is closer to only 10% of what was speculated." http://www.malaysianwings.net/forum/index.php?showtopic=16474&st=1620&do=findComment&comment=304641 So maybe it was "only" £2m? In any case I think Malaysian companies do not invest enough on branding. Just look at Coke. They spend loads of money on brand building for what is essentially sugared and carbonated water. So US$ 5m after ten years is really not a lot... Share this post Link to post Share on other sites
BC Tam 2 Report post Posted May 13, 2012 (edited) So maybe it was "only" £2m? Could be, could be less, could be much more In any case, I suspect the advertising people should already have had a bumper year with MH's branding, rebranding, unbranding, rerebranding ....... Edited May 13, 2012 by BC Tam Share this post Link to post Share on other sites
Naim 6 Report post Posted May 13, 2012 No need to believe whatever TF says. Share this post Link to post Share on other sites
S V Choong 4 Report post Posted May 13, 2012 yeah, whatever... Never liked their livery anyway since day 1 Share this post Link to post Share on other sites
