Edwin P K 0 Report post Posted June 24, 2009 I'm sorry but looking at the recent adverts from MAS really make me cringe. There isn't any consistency in their branding at all, one day they'll look like AirAsia, the next day they look like Burger King. I think it's important that they build up their image and drill it down to the consumers mind. For instance, AirAsia has got a really good strategy. The fonts they use in their adverts, websites, etc are all the same - consistent which builds a very coherent brand. People will be able to easily identify it - hence the value of their Brand. MAS is really pariah ! Share this post Link to post Share on other sites
flee 5 Report post Posted June 24, 2009 Mana Ada Sistem? Share this post Link to post Share on other sites
Alan B. 5 Report post Posted June 24, 2009 I agree. Another airline that is very consistent is SQ. From the start to now, the Singapore Girl is still "a great way to fly". Logo and livery have had minor tweeks but the look and the message has remained consistent. Share this post Link to post Share on other sites
kandiah k 0 Report post Posted June 24, 2009 Lame aren't they ? Well I think that their adverts in the paper are often trying to fool passengers and duping them into believeing that they are Air Asia...lol !!! I think Air Asia and Singapore Airlines have a great team managing the branding, perhaps less intereference from certain parties. Share this post Link to post Share on other sites
KK Lee 5 Report post Posted June 24, 2009 What do you expect when a hotel tried to project ‘Lafite’, ‘Senses’ 5 star legacy image and compete with KFC on customer volume with low price at the same time? Share this post Link to post Share on other sites
