flee 5 Report post Posted January 28, 2016 Cathay Pacific will rebrand its regional offshoot Dragonair as ‘Cathay Dragon’ as part of a continued brand overhaul for the Hong Kong-based airline. The move, announced today to staff at the airline's headquarters, will underscore Dragonair's links to its highly-regarded parent. More: https://www.ausbt.com.au/cathay-pacific-set-to-rebrand-dragonair-as-cathay-dragon Share this post Link to post Share on other sites
S V Choong 4 Report post Posted January 28, 2016 (edited) Still prefer Dragonair and the dragon logo!!! It is official indeed. http://www.dragonair.com/ka/en_HK/cathaydragon/introduction.html Wonder if they borrowed the defunct idea of MH being the blue and AK being the red... Edited January 28, 2016 by S V Choong Share this post Link to post Share on other sites
flee 5 Report post Posted January 28, 2016 Change is in the air Introducing Cathay Dragon http://www.cathaypacific.com/cx/en_HK/cathaydragon/introduction.html Share this post Link to post Share on other sites
BC Tam 2 Report post Posted January 28, 2016 Well done ! Nice to see appreciation of the strength of branding, and concerted effort to carry that through Share this post Link to post Share on other sites
Mulyadir Fitri 0 Report post Posted January 28, 2016 I like it. And they still have the dragon near the door. CX's brand power is so strong that it is logical for them to strengthen it even more Share this post Link to post Share on other sites
Waiping 12 Report post Posted January 28, 2016 I wonder how it would sound in Cantonese? 港龍 becomes 泰龍? Share this post Link to post Share on other sites
CX B. 0 Report post Posted January 28, 2016 I wonder how it would sound in Cantonese? 港龍 becomes 泰龍? 國泰港龍航空 not too sure about the official abbreviation yet. Share this post Link to post Share on other sites
S V Choong 4 Report post Posted April 7, 2016 First Cathay Dragon aircraft, B-HYQ, an A330-300. http://www.airliners.net/photo/Cathay-Dragon/Airbus-A330-343/2804116/L/&sid=82a512b3607ddf6f988a15cdc94a19b8 Share this post Link to post Share on other sites
