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suadrif

What would you do...

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Cost cutting....

 

MAS needs to be lean and efficient.. Cost cutting does not necessarily mean reducing services/quality but reducing wastage.

 

Only when it's lean and efficient, it can be mean and conquer the world.

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As a starting point of tackling this problem, I would consider the following few things:

 

1. Optimize, optimize, optimize..... Cut redundancy, cut anything that fall below of the 20% significances under Pareto principles.

2. Redefine the pricing model especially for the last 4 hour prior departure.

3. Marketing to target few new segment, such as increase awareness of "premier airline experience".

4. Target other consumer segment outside my, now is just not the best time to compete with great low cost airline.

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I always wonder, if you are MD/CEO of MH, what sort of improvements that you want to do?

Any comments?

 

IF I'm a MD/CEO of any company, I would firstly check if the thing I'm doing now has been done before... To avoid wastage of forum database...

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I'm sure MH doing their best out there, prolly there are tonnes of stuff they know that we don't know about running MH. But, heck I want new plane!

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