ASA Adjudication on Skytrax Research: Skytrax loses its credibility

[JuliusWong 0]

ASA Adjudication on Skytrax Research

Skytrax Research

29 Harley Street

London

W1G 9QR

Date: 7 November 2012 Media: Internet (on own site) Sector: Business

Number of complaints: 1 Complaint Ref: A12-196416

Background

Summary of Council decision:

 

Five issues were investigated, all of which were Upheld.

 

More info: http://www.asa.org.uk/Rulings/Adjudications/2012/11/Skytrax-Research/SHP_ADJ_196416.aspx

 

Skytrax loses all its credibility...........

[Geoff R. 0]

Confirming what we already knew - Skytrax awards are meaningless.

 

When are the next awards due? MH a five star airline again?

 

Geoff

[Lock SH 0]

I am not pro to any agency but if Skytrax is meaningless, which one is not? CAPA? International Traveller? CNN? BBC?

 

It is like ICAO Standard Atmosphere ........ if every airlines is rigged to an agency, using the same method of getting input, then it should be consistent, be it right or wrong ...

 

Yes, I could hear that ...... transparency, free from any external influential etc .... etc ...... but hey, even Mayan calendar is wrong !!!!