flee 5 Report post Posted June 27, 2009 AirAsia (5099) will sponsor National Football League (NFL) Oakland Raiders for "multiple years" in a move to boost its brand recognition in America. While the scope of the sponsorship has not been fully finalised, AirAsia has marked the start of the sponsorship by painting one its Airbus A340s, plying the Kuala Lumpur-London route, with the Oakland Raiders livery. "This is not about flying to America, its really about the millions of Americans who travel through Southeast Asia, and we want them to remember the AirAsia brand," AirAsia chief executive officer Datuk Seri Tony Fernandes said in Sepang yesterday. He attributed AirAsia X's success in filling up flights from London, for example, to its sponsorship of Manchester United. In 2005, AirAsia signed a deal to be the football club's official low-cost carrier. AirAsia X chief executive officer Azran Osman-Rani said the trans-continental aircraft painted in Oakland Raiders livery, signifies the airline's ambition to open up the North American market as its future growth area. American destinations on the radar include New York, Los Angeles, San Francisco and Hawaii. On a recent report which criticised AirAsia for sponsoring the American team instead of a Malaysian one, Fernandes said in terms of sponsorships, the airline is one of the top supporters of Malaysian sports. "Sponsorship is not charity. We have a responsibility to our shareholders to deliver value (for everything we do)," he said. Meanwhile in a separate press conference, AirAsia chairman Datuk Abdul Aziz Abu Bakar clarified that the airline has been making monthly payments to Malaysia Airports Holding Bhd (MAHB). "However, there is a disputed amount of about RM100 million which is still outstanding (which we believe we are being overcharged), pending a decision of AirAsia's requests for MAHB to review its charging mechanism," he said. He said this in response to statements made in the Parliament recently that the company has not paid MAHB since 2002 Source: http://www.btimes.com.my/Current_News/BTIM...icle/index_html Share this post Link to post Share on other sites
flee 5 Report post Posted July 2, 2009 Blogging from Kuala Lumpur June 30, 2009 A contingent of Raiders executives, Raiderettes and Legends, including the Raiders Director of Multicultural Initiatives Elena Valenzuela, spent a week in Kuala Lumpur, Malaysia, for the announcement of the new sponsorship agreement between the Silver and Black and AirAsia. More: http://www.raiders.com/Common/Article.aspx?id=65280 Share this post Link to post Share on other sites
flee 5 Report post Posted July 3, 2009 Spotted in Stansted: http://www.planespotters.net/Aviation_Photos/photo.show?id=101022 Share this post Link to post Share on other sites
zeqa 1 Report post Posted July 3, 2009 Sexy plane... Share this post Link to post Share on other sites
