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Khalil Abd Halim

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Posts posted by Khalil Abd Halim

  3. Posted · Report reply

    im not sure if they are making the right decision to introduce flights to South Asia rather than concentrating East and South East Asia..they should be guided by all the previous routes which had been axed by MH & AK previously (loss) and which of the routes with added capacities (profit) as their reference..with this they can save themselves from unnecessary trial and error process....

  4. Posted · Report reply

    maybe they should learn to be real low-cost carrier with price to match, rather than pretending to be one with so much media hype and selling their tickets at similar price with full service carrier. I truly believe this business concept can only work in some countries where the consumers are not well informed of other choices with real value for their money and had been "educated" that Airasia brand is associated with lowcost and offering the lowest price.

     

    a low cost carrier should at least price their ticket substantially lower than full service carrier when the seat is the only think that you are giving to the passenger at that price regardless of when the ticket is purchased.

  8. Posted · Report reply

    Can't help to convey my very own armchair analysis of the airline and its product.

     

    The type of products that Malindo offer, to be honest, is unexpected. I thought it is going to be the same as per their mainline brand in ID, which is notoriously know as having the worst seat pitch, mineral water only meal, not so profound customer service on the ground and in the air. I thought they are entering the Malaysian market as a full scale LCC like AK. But they don't.

     

    Since they choose to be a hybrid, I think they are entering the market with the intention to kill both AK and MH.

     

    Malindo advantages over AK:

    • better seat pitch
    • free 15kg baggage allowance
    • IFE on offer (but unsure whether it is chargeable or not)

     

    Malindo advantages over MH:

    • a business class product that is half the price

     

    Also worth mentioning is the backup that Malindo is going to receive from its parent. Lion is definitely have achieved some level of economy of scale since they are operating at a much higher ASK than AK.

     

    If Malindo can offer a reliable all across services, they are definitely going to make a fortune in Malaysia because personally I think their hybrid model and fares structure suit the majority of average Joe and Jane Malaysian travelers (where going for MH J is too pricey and AK is too hassling with all the add ons).

     

    I think Malaysians travelers will welcome Malindo with wide open arms into the market. We now have MH on the premium end segment, AK on the budget segment and Malindo right in between.

     

    MAHB has yet to publish its annual statistics for 2012, but based on 2011 figures, the domestic market shares at KUL are as follows:

     

    AK 58%

    MH 36%

    FY 6%

     

    While FY will be absent from the 2012 stats, I expect Malindo is going to get something close to 10% in 2013 stats (which will be published somewhere in mid 2014). The data that will excite me the most is how much Malindo is going to steal from AK and MH domestic market pie from their 2012's figures, which should be released anytime from now once MAHB publishes its 2012 Annual Report.

     

    maybe they'll be like ThaiSmile then...

     

    in any event, this is the healthy competition that is welcomed by all....

  14. Posted · Report reply

    Im thinking that they want to give the airline a more classy "classical" look, class has always been linked with minimalist rather than multicolours. Noted also that they have engaged Interbrand, the company behind Mexicana and Thai Airways rebranding for this exercise. Im foreseeing exciting years ahead for RBA :)

     

    http://rano360.com/ranoadidas2/index.php?option=com_content&view=article&id=453:royal-brunei-nothing-more-nothing-less&catid=1:latest-news&Itemid=50

  16. Posted · Report reply

    What Ruiz meant was multiple different type of uniforms for different type of aircraft - kebaya uniform for international routes operate by A380, baju kurung Johor uniform for domestic routes within Peninsular Malaysia operate by the new B738, baju kurung Kedah uniform for domestic routes to Borneo operate by the old B734, cheongsam uniform for ASEAN routes operate by the new A333, sari uniform for curry routes operate by B772 et. al. and the likes - not multicoloured uniforms like TG, as a reflection of how inconsistent and not strategic planning MH's corporate branding is at the moment.

     

    understood but these are all trivial matters...the more important matter is how the company is being managed..im sure the reason for these inconsistencies are not attributed solely to their corporate comm people.....

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