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Keith T

Virgin Blue unveils Premium Economy

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At yesterday's AGM, DJ revealed that it would introduce a premium economy product. This puts DJ firmly with the upscale QF-esque camp rather than competing with JQ/TT. But at the same time I'm pleased that DJ has sought to distinguish itself from the competition rather than merely coming up with a shadow offering of the same thing, eg business class, or diving towards the lowest common denominator.

 

http://www.virginblue.com.au/AboutUs/Media...es/P_002025.htm

 

24 October 2007: Brisbane, Australia: Virgin Blue Airlines today announced at its Annual General Meeting in Brisbane, its latest product innovation under its New World Carrier strategy with the introduction of its red leather Premium Economy seat.

 

The first three rows of the airline’s Boeing aircraft will be fitted with red leather Recaro seats and both the Boeing and EMBRAER aircraft will offer the new Premium Economy product.

 

...

 

Virgin Blue’s Premium Economy seats can be easily converted to offer a maximum of 12 premier seats or Virgin Blue’s standard 3 x 3 seat configuration.

 

Premium Economy will feature:

 

2 x 2 seating versus current 3 x 3 seating on all Boeing aircraft

 

Comfortable leather seating with additional leg room through an increased seat pitch of at least 34 inches* as well as increased seat width, leading to significant gains in personal space and comfort. The middle seat on the Boeing effectively becomes a personal cocktail table for refreshments leaving the valuable window and aisle seats available for Premium Economy Guests (* A minor percentage of seats are at 33 inches and a much more significant proportion of seats are in excess of 34” seat pitch)

 

Full complimentary access to the 24 Foxtel Live2air In-Flight Entertainment Channels

 

Priority Check-in (or web-check in & Kiosk Check-in for those who prefer the efficient means of checking themselves in)

 

Increased checked baggage allowance of 32 kg

 

Complimentary access to The Lounge facilities in primary ports of Adelaide, Brisbane, Canberra, Melbourne and Sydney

 

Fully Flexible and fully refundable fares.

 

Some pics:

http://www.frequentflyer.com.au/community/...um-8-small-.jpg

http://www.frequentflyer.com.au/community/...0309-small-.jpg

 

Looks as good as LH Euro business class to me. :)

Edited by Keith T

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