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I thought you might be interested in looking at Singapore Airlines multi-brand strategy evolves with Scoot, Tigerair interlines and loyalty tie-ups.
http://www.malaysianwings.com/forum/index.php?/topic/20533-singapore-airlines-multi-brand-strategy-evolves-with-scoot-tigerair-interlines-and-loyalty-tie-ups/&do=findComment&comment=358580
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