They do offer consulting services to airlines. Bribery in a more subtle form perhaps. BA and QF must have forgotten to send their cheques to Skytrax this year.
In any case Skytrax is a load of tosh and SQ's refusal to acknowledge the 'award' when it won it in 2004 speaks volumes of what they think of the organisation: "Skytrax is not the benchmark by which we measure our performance against other airlines, and we don't treat a single click-to-vote award as a representation of the airline's total performance. For the record, nor did we when we topped the Skytrax award in 2004."
And are there any awards that aren't a joke these days? There are so many around with dubious methodologies that most airlines can drum one or two of these things up and use it for their marketing. Someone pointed out on another forum the 'best LCCT in Asia' award for the KUL LCCT - at last count there are only 2 LCCTs in Asia. Didn't stop them from making and displaying a huge banner proclaiming their 'win' though.
I think nothing beats first hand experience, and perhaps trip reviews from people who've actually experienced the different airlines, airports etc.
agree with your point there keith. some, if not all, the claims made by the airlines or airport or even other businesses are merely marketing strategies to gain people attention. how else could they attract people to use their services if the don't boast about it in such a way, right?
World AIrline Awards
in General Aviation
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agree with your point there keith. some, if not all, the claims made by the airlines or airport or even other businesses are merely marketing strategies to gain people attention. how else could they attract people to use their services if the don't boast about it in such a way, right?