MAS Wins World's Best Cabin Staff Award For Sixth Time

[M. Sofian H. 0]

KUALA LUMPUR, April 2 (Bernama) -- Malaysia Airlines (MAS) has regained its position as having the "World's Best Cabin Staff", findings of a latest global online survey by Skytrax reveal.

 

This is the sixth time the airline has been given the recognition since 2001, said MAS in a statement.

 

Managing Director and Chief Executive Officer Datuk Idris Jala said he was delighted and proud of his cabin crew.

 

"They have showcased Malaysian hospitality at its best, treating our customers as valued guests in our own home.

 

"This is really good news indeed especially amid the challenging time. It will put us in good stead as we move forward to achieve our vision of becoming the World's Five Star Value Carrier, offering customers the highest quality products and services at the most affordable price, he said.

 

The award is given based on findings of the annual World Airline Survey between August last year and last month.

 

The survey judged quality of onboard customer experience, "soft service" provided, cabin staff friendliness, enthusiasm and attentiveness, sincerity, consistency in service dTelivery and general service efficiency.

 

Skytrax Research of London is an independent organisation with 18 years specialist experience in airline research.

 

MAS operations director Datuk Tajuden Abu Bakar received the award at the first live World Airline Awards ceremony in Hamburg, Germany, yesterday.

 

-- BERNAMA

[Guest tp123]

congrats MH...............

[Robin 0]

Asiana Airlines has been named as the winner of the 2008 World's Best Cabin Staff award, in another closely contested survey conducted by Skytrax.

 

"Yet again this section of the World Airline Survey was the most closely contested, and for much of the study period, the top 4 airlines were running almost neck and neck" said Edward Plaisted, CEO of Skytrax. "The 2008 Awards represent another clean-sweep of top accolades by airlines across Asia, where service quality is still prioritised as both an important and distinguishing factor of the air travel experience."

 

"The final winner of the Best Cabin Staff 2008 title is Asiana Airlines, and we congratulate them upon this magnificent achievement. This is the world's largest and most respected Award to recognise Cabin Staff Service Excellence, and is a clear sign of where passengers can expect to receive the best quality of onboard service. Judging from the increasing performance of Asiana Airlines in this cabin staff category, they are rapidly becoming the Best Practice against which other world airlines will benchmark standards".

 

Malaysia Airlines (the most frequent previous winner of this Award) was pipped into 2nd place for 2008, ahead of Singapore Airlines in 3rd. Thai Airways (4th) maintains a Top 5 position, with Air New Zealand moving up 5 places from last year to take 5th spot in the 2008 results.

 

"Whilst the primary role of cabin staff is to ensure passenger safety during a flight, that is a function where we generally find the majority of airlines perform well. Over and above that, this Cabin Staff survey is about asking customers to nominate their favourite airline based upon the complete quality of their onboard experience. It is more than just serving meals or tending to customer needs, since the survey assesses the all important soft-service elements of the average trip. The friendliness, enthusiasm and sincerity of staff service are all very marked differentiators when we examine airline performance. Consistency of service remains another critical feature, since it is this which drives future purchase and loyalty decisions amongst customers" added Plaisted.

 

 

 

 

WORLD'S BEST CABIN STAFF 2008

 

Rank

 

 

1.Asiana Airlines

 

2.Malaysia Airlines

 

3.Singapore Airlines

 

4.Thai Airways

 

5.Air New Zealand

 

© Skytrax

 

Result publication allowed with prior consent of Skytrax

 

 

 

Who is right?

 

[Walter Sim 1]

I'm confused @_@

[C.Lim 0]

I suppose that is for last year.

[affendi osman 0]

yeap...

the ASIANA thingy was for 2008!

 

2009, MH took back the award!

Congratulations...

[KK Lee 5]

When one patronize a fast food/fine dining restaurant, the interior design is dated, the chair and table are old, limited menu selection and menu price is typically higher <_ but the servers are friendly and attentive src="%7B___base_url___%7D/uploads/emoticons/default_good.gif" alt=":good:"> Will you visit this restaurant frequently just because they have the best server?

 

[Alan B. 5]

When one patronize a fast food/fine dining restaurant, the interior design is dated, the chair and table are old, limited menu selection and menu price is typically higher <_ but the servers are friendly and attentive src="%7B___base_url___%7D/uploads/emoticons/default_good.gif" alt=":good:"> Will you visit this restaurant frequently just because they have the best server?

 

 

No

[Mushrif A 3]

There is usually very little difference between MH, SQ, CX, OZ, TG or NH crew. If the "software" is very similar, then differences in "hardware" will be much more noticeable or important.

[mohd sukri abd hamid 0]

congratulations MH (malaysia hospitality)

[M. Sofian H. 0]

Asiana Airlines has been named as the winner of the 2008 World's Best Cabin Staff award, in another closely contested survey conducted by Skytrax.

 

"Yet again this section of the World Airline Survey was the most closely contested, and for much of the study period, the top 4 airlines were running almost neck and neck" said Edward Plaisted, CEO of Skytrax. "The 2008 Awards represent another clean-sweep of top accolades by airlines across Asia, where service quality is still prioritised as both an important and distinguishing factor of the air travel experience."

 

"The final winner of the Best Cabin Staff 2008 title is Asiana Airlines, and we congratulate them upon this magnificent achievement. This is the world's largest and most respected Award to recognise Cabin Staff Service Excellence, and is a clear sign of where passengers can expect to receive the best quality of onboard service. Judging from the increasing performance of Asiana Airlines in this cabin staff category, they are rapidly becoming the Best Practice against which other world airlines will benchmark standards".

 

Malaysia Airlines (the most frequent previous winner of this Award) was pipped into 2nd place for 2008, ahead of Singapore Airlines in 3rd. Thai Airways (4th) maintains a Top 5 position, with Air New Zealand moving up 5 places from last year to take 5th spot in the 2008 results.

 

"Whilst the primary role of cabin staff is to ensure passenger safety during a flight, that is a function where we generally find the majority of airlines perform well. Over and above that, this Cabin Staff survey is about asking customers to nominate their favourite airline based upon the complete quality of their onboard experience. It is more than just serving meals or tending to customer needs, since the survey assesses the all important soft-service elements of the average trip. The friendliness, enthusiasm and sincerity of staff service are all very marked differentiators when we examine airline performance. Consistency of service remains another critical feature, since it is this which drives future purchase and loyalty decisions amongst customers" added Plaisted.

 

 

 

 

WORLD'S BEST CABIN STAFF 2008

 

Rank

 

 

1.Asiana Airlines

 

2.Malaysia Airlines

 

3.Singapore Airlines

 

4.Thai Airways

 

5.Air New Zealand

 

© Skytrax

 

Result publication allowed with prior consent of Skytrax

 

 

 

Who is right?

 

This is last year result.. Skytrax will updated their website soon

[Ahmad M 1]

It's been a challenging year for the cabin crew of MH considering all they went through so winning the award us truly a great achievement. Hopefully they will be properly rewarded by the management.

[Kenneth T 0]

Congratulation, MH should also consider consistent product renewal to remain competetive

[Mushrif A 3]

It's been a challenging year for the cabin crew of MH considering all they went through so winning the award us truly a great achievement. Hopefully they will be properly rewarded by the management.

 

Yes indeed. Pity the crew as most of the time, they are not equipped with the "tools" like their counterparts elsewhere.

 

[Mohd. Helmi 0]

Yes indeed. Pity the crew as most of the time, they are not equipped with the "tools" like their counterparts elsewhere.

 

Which makes me think of what a great airline they could actually be IF they had the "tools".

Too bad they blew their profits away on bad hedging contracts, perhaps they could have equipped great software with great hardware. New hardware!! That's what they really need from my armchair enthusiast point of view, come out with new hardware that blows the competition away!

 

Anyways, Well done, MH !

[Mohd Azizul Ramli 2]

And our beloved AirAsia is Skytrax's World Best Low Cost Carrier 2009. Malaysian airlines just rule! Congratulation to both MH and AK.

[Kevin Teh 0]

Perhaps a new logo jet for AirAsia soon?

[Leong Chuo Sheng 0]

Congrats MH

[Wilson Kook 0]

Kudos to MH and AK!

[Mohd Azizul Ramli 2]

Full result http://www.worldairlineawards.com/

 

Malaysia Airlines

1. Airline of the Year 2009 - 9th

2. Best Economy Class - 5th

3. Best Cabin Staff - 1st

4. Best Cabin Staff (Asia) - 1st

5. Best Cabin Staff (South East Asia) - 1st

 

AirAsia

1. Best Low Cost Airline - 1st

2. Best Low Cost Airline (Asia) - 1st

3. Best Low Cost Airline (South East Asia) - 1st

[Waiping 12]

When one patronize a fast food/fine dining restaurant, the interior design is dated, the chair and table are old, limited menu selection and menu price is typically higher <_ but the servers are friendly and attentive src="%7B___base_url___%7D/uploads/emoticons/default_good.gif" alt=":good:"> Will you visit this restaurant frequently just because they have the best server?

 

 

OT. Interesting analysis but the result may not be as straight forward. Humans has a tendency to settle for what they are familiar with and a familiar menu fits the picture. The friendly and attentive servers only serve to promote that behavior. I believe this is part of behavioral science and I studied some while doing my degree program. It's a subject called Organizational Behavior and Management. Very interesting subject I must say.

[bbfarn02 0]

Full result http://www.worldairlineawards.com/

 

Malaysia Airlines

1. Airline of the Year 2009 - 9th

2. Best Economy Class - 5th

3. Best Cabin Staff - 1st

4. Best Cabin Staff (Asia) - 1st

5. Best Cabin Staff (South East Asia) - 1st

 

AirAsia

1. Best Low Cost Airline - 1st

2. Best Low Cost Airline (Asia) - 1st

3. Best Low Cost Airline (South East Asia) - 1st

 

Well done for MH and Air Asia

i suggest MH should upgrade or renew their hardware equipment (flight, AVOD, design of Economy/Business and first class)

According to the result, you will find that, MH lose in all economy, business and first class categories..

it showed that it is the time for MH to upgrade their hardware to maintian their competative in the market.

Edited April 4, 2009 by bbfarn02

[Kenneth T 0]

Well done for MH and Air Asia

i suggest MH should upgrade or renew their hardware equipment (flight, AVOD, design of Economy/Business and first class)

According to the result, you will find that, MH lose in all economy, business and first class categories..

it showed that it is the time for MH to upgrade their hardware to maintian their competative in the market.

 

Precisely...more critical area are fleet renewal, cabin refurbishment and etc etc

[KK Lee 5]

OT. Interesting analysis but the result may not be as straight forward. Humans has a tendency to settle for what they are familiar with and a familiar menu fits the picture. The friendly and attentive servers only serve to promote that behavior. I believe this is part of behavioral science and I studied some while doing my degree program. It's a subject called Organizational Behavior and Management. Very interesting subject I must say.

 

True, opportunity for milking and maximize return.

 

[Ruiz Razy 1]

Although MH has recaptured the "usual award" ; overall, if one sees other details and categories, MH is now far behind then others and has dropped considerabily. One fine example, just look at the present ranking of Best Overall Ranking of MH this year and compare them with last year. ... Not forgetting 10 - 15 years ago ... MH used to be top 3 in First Class and Business Class and top 5 in Economy. My dear MH management ... better wake up and do something .