Under the group’s plan, Malaysia Airlines will remain a premium full-service carrier while FlyFirefly Sdn Bhd will be transformed into “Asean’s first ultra low-cost carrier focusing on millennials”, the person says, requesting anonymity.
This seems very ambitious.
But what is "Ultra Low Cost"? AK is the airline with the lowest operating cost in the world.
And why Millennials? What about Xennials and Baby Boomers and Generation Z?
Just a couple of weeks back, Wow Air and Joon went bust. Interestingly, Wow Air is an "ultra low cost" carrier and Joon "is aimed at young people. It intended to serve destinations with heavy competition from LCCs."
How about the fleet? Are we going to see the return of "Firefly Jet"? Are they going to get some aircraft from MH? Are they going to be based at KLIA or klia2?
MH is late in this mainline-LCC jet gameplan, with a false start with Firefly Jet some more.
SQ has had Scoot since 2011. TG has had Thai Smile since 2011. Garuda has had Citilink since 2001.
I hope they know what they are getting themselves into.