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Peter Bellew


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#21 Mohd Azizul Ramli

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Posted 28 July 2016 - 01:37 AM

Yes, finally a loud mouth Caucasian CEO who are not shy to critise MAHB. I hope this is going to be a trend.

#22 jani

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Posted 28 July 2016 - 10:01 AM

It is not MAHB that decides airport charges.

#23 KK Lee

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Posted 06 August 2016 - 07:14 PM


Believe a portion of kul airport pax tax is paid to Erl. Pb should lobby to have this portion of tax removed.

#24 KK Lee

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Posted 07 August 2016 - 12:03 AM

Why did you quit the airline in 2004 and return six months later to help manage the bankruptcy when then-CEO Jerry Grinstein called?
I was really vocal when I left about the company’s strategy—they were making some really dumb decisions. The biggest one was trying to turn Delta into a low-fare airline. When you have employees making sacrifices—pilots took 50 percent pay cuts—you have an obligation to those people to use their investment in the company wisely. And to just take it and plow it into low fares was lunacy. I thought we were making really bad decisions. And Jerry called me and asked me to come back, and he said he agreed and said he was changing out the commercial leadership of the organization.
 
What did you think Delta was doing wrong?
We were allowing AirTran and JetBlue to define us rather than defining the market and the game on our terms. And we were losing—and losing badly at that. I was convinced that we could never win. We were flying widebodies to Florida just to keep fares low rather than flying them to Paris and keeping fares high. There was a reason why we were broke. I like to say we didn’t go bankrupt by making a lot of smart decisions. We made a lot of dumb decisions. We had to own it.
 
 
Food for thought.
 


#25 Mohd Suhaimi Fariz

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Posted 07 August 2016 - 12:29 AM

 

Why did you quit the airline in 2004 and return six months later to help manage the bankruptcy when then-CEO Jerry Grinstein called?
I was really vocal when I left about the company’s strategy—they were making some really dumb decisions. The biggest one was trying to turn Delta into a low-fare airline. When you have employees making sacrifices—pilots took 50 percent pay cuts—you have an obligation to those people to use their investment in the company wisely. And to just take it and plow it into low fares was lunacy. I thought we were making really bad decisions. And Jerry called me and asked me to come back, and he said he agreed and said he was changing out the commercial leadership of the organization.
 
What did you think Delta was doing wrong?
We were allowing AirTran and JetBlue to define us rather than defining the market and the game on our terms. And we were losing—and losing badly at that. I was convinced that we could never win. We were flying widebodies to Florida just to keep fares low rather than flying them to Paris and keeping fares high. There was a reason why we were broke. I like to say we didn’t go bankrupt by making a lot of smart decisions. We made a lot of dumb decisions. We had to own it.
 
 
Food for thought.

 

Different markets. The US market still have large premium traffic that legacy carriers can cater to. Malaysia is all about low yielding passengers.

 

What applies to the US doesn't necessarily apply to MY.


Edited by Mohd Suhaimi Fariz, 07 August 2016 - 12:30 AM.


#26 KK Lee

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Posted 07 August 2016 - 12:38 AM

 
Different markets. The US market still have large premium traffic that legacy carriers can cater to. Malaysia is all about low yielding passengers.
 
What applies to the US doesn't necessarily apply to MY.


Over 70% of me3 pax are transit I.e not o&d from their home base. Why mh is limiting it's customers to mys only not network wide?

#27 Mohd Suhaimi Fariz

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Posted 07 August 2016 - 01:21 AM

Over 70% of me3 pax are transit I.e not o&d from their home base. Why mh is limiting it's customers to mys only not network wide?

 

ME is strategically located to cater for transit passenger & has always been transit focused. MY isn't as strategically located.


Edited by Mohd Suhaimi Fariz, 07 August 2016 - 01:21 AM.


#28 flee

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Posted 08 August 2016 - 06:58 PM

Malaysia Airlines appoints new chief commercial officer

 

Aug 8 Malaysia Airlines said on Monday that it has appointed Arved von zur Muehlen as the new chief commercial officer effective from Sept 5.
 
Muehlen will take over from the current CCO, Paul Simmons, who will be leaving in mid-September, the airline said in a statement.
 
Prior to his appointment, Muehlen was the senior vice president of commercial network operations for Qatar Airways.
 
Malaysia's national carrier, which has been struggling since the disappearance of flight MH370 and the shooting down of flight MH17 over eastern Ukraine, appointed a new chief executive last month.
 


#29 jani

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Posted 09 August 2016 - 12:23 AM

Wasn't even a year at MAS..

#30 JuliusWong

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Posted 09 August 2016 - 09:49 AM

Will this be exodus of CM's team?



#31 flee

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Posted 09 August 2016 - 03:55 PM

Malaysia Airlines CEO Peter Bellew said von zur Muehlen will “focus on developing a comprehensive and sustainable plan to improve Malaysia Airlines’ marketing, sales, products and customer service.”

 

Bellew previously told ATW that load factors need to increase from the 70% to the 80% level in the next 12 to 18 months. Revenue should rise at least seven points over the next few months. “The focus is to sell seats,” he said.
 
Full report:


#32 Najib Ramli

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Posted 09 August 2016 - 04:12 PM

Will this be exodus of CM's team?

 

purely on the basis of their CV,  Arved von zur Muehlen seems to have more experience in the airline industry and with legacy/full service airlines (Lufthansa, Swiss and Qatar) compared to Paul Simmons (Easyjet and flybe) 

 

but that's on paper at least, real world performance might differ :)



#33 JuliusWong

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Posted 09 August 2016 - 04:18 PM

“The focus is to sell seats,” he said.....this statement is worrying....



#34 KK Lee

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Posted 09 August 2016 - 04:33 PM

 

Malaysia Airlines CEO Peter Bellew said von zur Muehlen will “focus on developing a comprehensive and sustainable plan to improve Malaysia Airlines’ marketing, sales, products and customer service.”

 

Bellew previously told ATW that load factors need to increase from the 70% to the 80% level in the next 12 to 18 months. Revenue should rise at least seven points over the next few months. “The focus is to sell seats,” he said.
 
Full report:

 

 

“The focus is to sell seats,” he said.....this statement is worrying....

 

On some regional routes that I was looking at, decided to buy AK as MH price difference is incompatible with the level of service even with lounge access. Not sure PB's right hand knows what his left hand is doing.


Edited by KK Lee, 09 August 2016 - 04:41 PM.


#35 jani

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Posted 10 August 2016 - 10:13 AM

“The focus is to sell seats,” he said.....this statement is worrying....

Why?



#36 Y. J. Foo

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Posted 10 August 2016 - 10:26 AM

Why?


It sounds as if he was trying to sell the seats whether they would make money or not, at least that is how I interpret it.

If he doesn't address on the high CASM in relation to low RASM it's a never-ending story of MH in the red.

#37 RaymondT

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Posted 10 August 2016 - 12:18 PM

It sounds as if he was trying to sell the seats whether they would make money or not, at least that is how I interpret it.

If he doesn't address on the high CASM in relation to low RASM it's a never-ending story of MH in the red.

How I interpret his statement is that the current average load of 70% is not satisfactory and that he hopes to push for at least 80% for better yield. Hence the goal to sell more seats.



#38 flee

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Posted 10 August 2016 - 05:18 PM

How I interpret his statement is that the current average load of 70% is not satisfactory and that he hopes to push for at least 80% for better yield. Hence the goal to sell more seats.

Yes, CM has focused on the structure - that was why he formalised the the structure with the establishment of MAG. PB now has to look more at the business end of things.



#39 flee

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Posted 26 August 2016 - 11:09 AM

It will be aviation's greatest turnaround, says new Malaysia Airlines CEO

 

SINGAPORE: He’s got what he himself has called the toughest job in the business today. But nearly two months after taking over the reins at Malaysia Airlines (MAS), Peter Bellew is vowing that this “will be the greatest turnaround in the history of aviation, I’ve no doubt about it”.
 
Public relations optimism, a rallying call, or simply the confidence of a man with a working plan?  
 
In his first sit-down television interview since becoming chief executive on July 1, 2016, Mr Bellew – who joined MAS in September 2015 as chief operating officer – goes into detail on why the plan will work, and is working.
 
“It’s attention to detail on all areas, but particularly on the cost side,” he said. “Like how much do we pay the guy who puts the fuel in the aircraft? If you’re buying nasi lemak in Shanghai, what do you pay over there?”
 
More:


#40 alberttky

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Posted 26 August 2016 - 04:19 PM

If this doesn't work then MAB needs to get the other Irishman... Alan Joyce.






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