Emirates Airlines sponsors Formula 1 team

[Imran K. 0]

Hi guys...

 

Got some wonderful news...take a look below..the important bits are bolded...

 

Copyright-GulfNews.com

 

Berlin, Germany: Emirates Airline has stormed into the high-profile Formula One circuit by signing on as Partner of Team McLaren Mercedes, just four days before the season-opening Bahrain Grand Prix.

 

The announcement was made yesterday by Shaikh Ahmad Bin Saeed Al Maktoum, President of Dubai Civil Aviation and Chairman and Chief Executive of Emirates Group and Ron Dennis, Team McLaren Mercedes' Team Principal and Chairman and CEO of the McLaren Group, at the International Tourism Fair (ITB) in Berlin, Germany.

 

Starting from the Bahrain Grand Prix this weekend, the distinctive 'Fly Emirates' insignia - one of the most recognisable brand signages at top global sporting events - will prominently feature on the Team McLaren Mercedes MP4-21 Formula One cars at races across Europe, Asia, Australasia, and North and South America.

 

In addition, it will also be on the uniform of drivers Kimi Raikkonen and Juan Pablo Montoya, and in the team's pit interior.

 

Shaikh Ahmad said after official putting pen to paper to ink the landmark deal: "Formula One and Team McLaren Mercedes are at the pinnacle of a sport where success is determined by having leading-edge technology, quick responses to strategy changes, ambition and teamwork - all of which resonate with Emirates' own practices to stay at the top of our industry.

 

"Grand Prix racing attracts millions of followers around the globe, and we believe it will be an excellent vehicle to further Emirates' brand awareness. We are very pleased to partner with such a prestigious team as Team McLaren Mercedes, and wish them every success for the upcoming season," he added.

 

Dennis responded: "Today's announcement makes the start to the 2006 Formula One World Championship even more thrilling for Team McLaren Mercedes. "Emirates is globally recognised as a world-class airline and a leader in its field. We are proud that they recognise the mutual benefits of an association with Team McLaren Mercedes.

 

"The 2006 Formula One World Championship promises to be an exciting season and with support from a company like Emirates we are off to a good start. Everybody at Team McLaren Mercedes is looking forward to the opening race this weekend and a successful relationship with Emirates."

 

Team McLaren Mercedes is one of the most successful teams in the history of Formula One motorsport, winning more Grands Prix than any other Constructor since it entered the sport in 1966.

 

Last year, the team was ranked second and its race drivers Kimi Raikkonen and Juan Pablo Montoya were both ranked in the top five.

 

Emirates Airline is an established supporter of sport around the world, as it believes that sport provides a platform to reach out to its customers and share in their interests.

 

The airline also reflects many of the values embodied by top sporting events and teams - an ambition to be the best in the field, international appeal, and an unwavering commitment to its fans and customers.

 

Emirates has an impressive list of sports sponsorships to its name across the globe.

 

It sponsors FA Cup winners Arsenal and is the official partner for this summer's Fifa World Cup in Germany. Emirates Team New Zealand in the America's Cup is also on their portfolio as are the International Cricket Council's elite panel of umpires and match referees for all Test and One Day internationals.

 

In Dubai, it is the title sponsor of the $6 million Emirates Dubai World Cup and is also a sponsor at the Emirates Melbourne Cup and Breeders' Cup races at the World Thoroughbred Championships in the US.

 

Emirates also sponsors several European PGA golf tournaments, including the New Zealand Open.

 

 

This only means one thing to me...MORE EDUCATION ALLOWANCE FOR NEXT YEAR!!!

[Min Chun 0]

EK really rich lar... Firstly ARSENAL-EMIRATES STADIUM..now McLaren F1 team pula..

[Imran K. 0]

With great management skills and a touch of foresight...any airline can be as profitable as Emirates.

[Imran K. 0]

Just saw the Fly Emirates DECAL on the the Mclaren Mercedes car this morning...fabulous! Looks very classy! The pit looks sooo red!!

 

 

---> Talking about the Bahraini F1 Practice Session today

[Azuddin 1]

alright

 

McLaren is my favourite team. Not just my dad's company affiliate, EK is affiliate now

 

Azuddin

[Pieter C. 5]

Didn't want to open-up a new topic, so placed it here :

 

The next two Emirates B777-300ER's are :

 

A6-EBM 773-WLD 12/42/310 due for delivery 22 March 06

A6-EBN 773-WLD 12/42/310 due for delivery 25 March 06

 

[Imran K. 0]

Didn't want to open-up a new topic, so placed it here :

 

The next two Emirates B777-300ER's are :

 

A6-EBM 773-WLD 12/42/310 due for delivery 22 March 06

A6-EBN 773-WLD 12/42/310 due for delivery 25 March 06

 

A6-EBM is currently having its left wing tanks refitted as a leak has occured due to some apparent "metallic abrasions"....

[Seth K 3]

How bout' Sauber.........still in 10 and 11th place after BMW engine?

[Seth K 3]

Emirates yet to remain unknown in German, that's why they sponsor German team. Smart move!

[Imran K. 0]

Emirates yet to remain unknown in German, that's why they sponsor German team. Smart move!

I disagree with that.

Emirates flies to 4 German destinations encompassing the most important cities in Germany. At present, they fly to Hamburg, Frankfurt, Munich and Dusseldorf. Thus I seriously doubt they are unknown in Germany.

[Seth K 3]

I disagree with that.

Emirates flies to 4 German destinations encompassing the most important cities in Germany. At present, they fly to Hamburg, Frankfurt, Munich and Dusseldorf. Thus I seriously doubt they are unknown in Germany.

Quoted directly from Henry Hasselbarth (Emirates Vice President for North- and Central Europe)

according to a survey - only 4% of all Germans know Emirates. "The low publicity is a problem for us, thus we are the main sponsor of the Football World Championship, the new sponsor of the football club HSV (Hamburg) and the new sponsor of the F1 team McLaren-Mercedes. Especially the World Cup sponsoring is important for us, I am sure that it will make us more famous" said Hasselbarth.

 

But he has also good news. Emirates will start a second daily flight from DUS to DXB beginning on May 1st. Hasselbarth: "We have a load of 75% ex DUS, the best loads do we have in our First and Business Class. We have an advantage compared to Lufthansa, they don't offer long-haul flights from DUS but we bring our product directly to the customer, passengers have perfect connections to India, Pakistan, South Africa, Japan, China, and Australia via our hub in Dubai. 50% of our DUS passengers connect to another Emirates flight in Dubai".

Edited March 16, 2006 by Seth K

[Mohd Idham 0]

Ok, whatever, McLaren will "fly" this season, leaving the red cars "below"..

[Imran K. 0]

Wow..didn't know about that..

 

And frankly, its rather disturbing owing to the large amounts of capital they've allocated to the marketing division of Emirates' German office.

 

Anyways, Im not disagreeing with you Seth. The sponsorship of that F1 team will eventually increase their overall reputation and publicize Emirates in a truly international arena.

[Seth K 3]

Wow..didn't know about that..

 

And frankly, its rather disturbing owing to the large amounts of capital they've allocated to the marketing division of Emirates' German office.

 

Anyways, Im not disagreeing with you Seth. The sponsorship of that F1 team will eventually increase their overall reputation and publicize Emirates in a truly international arena.

 

 

Yes, you right..but the 4% refer to the number of Germans before they sponsor world series. But now they must already famous