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Kelson

Cathay Pacific - The next chapter

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5449cfd87e0c47e6bf1055de767f2254-cx-new-

 

Cathay Pacific has lifted the covers on a refreshed logo and brand which the airline describes as "a cleaner, crisper, more contemporary identity" which will "help passengers travel well."

 

Read more at:

http://www.ausbt.com.au/cathay-pacific-readies-brand-refresh?utm_source=internal&utm_medium=flipper&utm_campaign=home-flipper

 

Official site:

http://www.cathaypacific.com/thenextchapter/

 

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Personally I quite like this new (minor) changes.

 

 

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I still remember way back in 1990's (I was a kid back then), a documentary was shown on TV depicting CX's then rebranding. The most obvious scene was where a person drew the airline's iconic logo using a paintbrush.

 

And I am hoping the refreshed livery won't be too 'empty'...

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Even more Zen than the already Zen ex branding

 

How 'Zen' is that? Zen does not mean to be bland and plain!

 

New CX and KA websites are on now!

Edited by S V Choong

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