Ikman Ikreza 0 Report post Posted September 12, 2011 (edited) Malaysia Airlines Malaysia Airlines today announced its deal with Queens Park Rangers Football Club (QPR) of United Kingdom to sponsor the jerseys of the clubs players during its home matches in the Barclays Premier League (BPL) for the seasons 2011/2012 and 2012/2013. Check out the photo of the jersey! Source : http://www.facebook.com/profile.php?id=100001789569445#!/photo.php?fbid=256167151090603&set=a.189857361054916.42441.185723778134941&type=1&theater Edited September 12, 2011 by Ikman Ikreza Share this post Link to post Share on other sites
Ikman Ikreza 0 Report post Posted September 12, 2011 Malaysia Airlines sponsor QPR home Jersey while AirAsia sponsor QPR away jersey. AirAsia Don’t be surprised if you see AirAsia logo on QPR jerseys cos it is official that we are the proud partner of Queens Park Rangers Football Club (QPR)! The announcement was made just moments ago at QPR’s Loftus Road Stadium, with the sponsorship stretching for the next two seasons! We’re equally as excited as being part of the most-watched sport in the world, and QPR signifies the unrelenting AirAsia AllStars spirit Source : http://www.facebook.com/pages/SilkAir/244375418932828?sk=app_190322544333196#!/photo.php?fbid=10150372938517387&set=a.126637407386.141139.18801397386&type=1&theater Share this post Link to post Share on other sites
Mohd Suhaimi Fariz 2 Report post Posted September 12, 2011 QPR, really? MASEU, start picketing please. Share this post Link to post Share on other sites
Ikman Ikreza 0 Report post Posted September 12, 2011 (edited) QPR, really? MASEU, start picketing please. Yup, u can check on Malaysia Airlines and AirAsia FB. Just announced. MAS go for home shirt while AirAsia for 2nd and 3rd QPR's jersey. Based on feedback received on MAS FB, almost 90% fans doesn't agreed with this sponsorship. Edited September 12, 2011 by Ikman Ikreza Share this post Link to post Share on other sites
Mohd Suhaimi Fariz 2 Report post Posted September 12, 2011 Yup, u can check on Malaysia Airlines and AirAsia FB. Just announced. MAS go for home shirt while AirAsia for 2nd and 3rd QPR's jersey. Based on feedback received on MAS FB, almost 90% fans doesn't agreed with this sponsorship. Any sane person would oppose this deal! I don't see one ounce of benefit that could come out of this, other than to replenish the pockets of a chosen few. I have a sneaking feeling that AirAsia paid less for their two shirts compared to MH's one. And again, management chooses to keep the 20000 workers in the dark. If I was MASEU's leader, I'd call a strike action right now! Share this post Link to post Share on other sites
Raymund Yeoh 1 Report post Posted September 12, 2011 This is seriously a big joke.....MH is in shambles n they can splash the $$$$ on sponsorship....come on....what r u thinkin Share this post Link to post Share on other sites
Jonathan Lau 0 Report post Posted September 12, 2011 QPR, really? MASEU, start picketing please. i heard rumor about MASEU will start picket on this coming thursday.... Share this post Link to post Share on other sites
Mohd Suhaimi Fariz 2 Report post Posted September 12, 2011 This is seriously a big joke.....MH is in shambles n they can splash the $$$$ on sponsorship....come on....what r u thinkin Point the fingers at the Reds and their head honcho who also owns the bloody club. Not even a hint of subtlety! Share this post Link to post Share on other sites
BC Tam 2 Report post Posted September 12, 2011 When the AK-MH 'collaboration' was announced, the red party was depicted as white knight in shiny armour galantly bouncing along on a white horse coming to rescue of our flailing national carrier (MAS lah) Recent events have suggested it was more like a trojan horse wheeled in to percipitate rot from the inside out Anyone want to start taking bets that MH, as we know now, will not last beyond our next Hari Malaysia and that AK/D7 will have been designated official flag carrier with T/S TF (possibly Tun by then) lording over all and sundry ? Share this post Link to post Share on other sites
Keith Ng 0 Report post Posted September 12, 2011 New QPR livery on AK's plane soon? Share this post Link to post Share on other sites
Ikman Ikreza 0 Report post Posted September 12, 2011 (edited) New QPR livery on AK's plane soon? I think so and maybe on MH's plane too. One more thing, I bet AK's steward/stewardess will wear QPR jersey while duty too maybe on Friday AirAsia FABULOUS FLY-DAY or on every QPR's match day just to promote and alert passengers today have QPR game... Edited September 12, 2011 by Ikman Ikreza Share this post Link to post Share on other sites
zamim 0 Report post Posted September 12, 2011 i heard rumor about MASEU will start picket on this coming thursday.... It seemed that MAS new management, the so called the "EXCO" are not listening to MAS employees. They think they are doing the right thing at MAS employees expense. The employees believe that Tony is dictating terms and Tan Sri Md Noor and Danny are just seat warmers. Can MAS new CEO which will be announced this week who has no knowledge about airline business compete with Tony? Share this post Link to post Share on other sites
Andi C 0 Report post Posted September 12, 2011 Like Share this post Link to post Share on other sites
BC Tam 2 Report post Posted September 12, 2011 Two season deal on a club whose declared ambition this year is to remain in the top flight EPL for next year Currently a point above the relegation zone, with not too impressive goal difference vs those below The season is in its infancy, but perhaps T/S TF can work some of his manegerial wonders ala Air Asia upon QPR ? No, bringing Beckham in would not do the trick football wise, IM(very)HO - but then what do I know about soccer ? Would make a heck of a PR impact though, you can be assured Now, how much is that sponsorship deal going to cost MH ? Share this post Link to post Share on other sites
Ikman Ikreza 0 Report post Posted September 12, 2011 Like If on orange jersey (at right) they put Firefly logo.. Share this post Link to post Share on other sites
flee 5 Report post Posted September 12, 2011 The BPL gives big exposure to sponsors. MAS/AirAsia are getting all this exposure at a cut price... Tony Fernandes is weaving his marketing magic again here. AirAsia has already benefitted a great deal from their sports sponsorships. Whether it is a good move for MAS or not, only time will tell. Marketing campaigns are one thing, delivering a product to back up the campaign is another. Share this post Link to post Share on other sites
Robert 0 Report post Posted September 12, 2011 The BPL gives big exposure to sponsors. MAS/AirAsia are getting all this exposure at a cut price... Tony Fernandes is weaving his marketing magic again here. AirAsia has already benefitted a great deal from their sports sponsorships. Whether it is a good move for MAS or not, only time will tell. Marketing campaigns are one thing, delivering a product to back up the campaign is another. @Flee, I think you have it 100% right! Share this post Link to post Share on other sites
Timothy 1 Report post Posted September 12, 2011 maybe build them a stadium while they're at it ? Share this post Link to post Share on other sites
Geoff R. 0 Report post Posted September 12, 2011 BPL shirt sponsorship costs at least one million pounds according to this article. http://www.sportsbusinessdaily.com/Daily/Issues/2011/08/25/Marketing-and-Sponsorship/EPL-Shirts.aspx?hl=Prince&sc=0 For sure QPR is towards the lower end but I wonder who is getting the good deal here - QPR controlled by TF or MAS. Geoff Share this post Link to post Share on other sites
Sharil Abdul Rahman 0 Report post Posted September 12, 2011 The BPL gives big exposure to sponsors. MAS/AirAsia are getting all this exposure at a cut price... Tony Fernandes is weaving his marketing magic again here. AirAsia has already benefitted a great deal from their sports sponsorships. Whether it is a good move for MAS or not, only time will tell. Marketing campaigns are one thing, delivering a product to back up the campaign is another. getting exposure is good and all, but isnt it better to better the ailing airline first? no news about jobs cutback, nor fleet renewal, not plane rewfurbishment or any of that sorts. what do we get? a logo deal. in a club that is not really performing. own by the guy who "share-swapped" even the fishes are smelling something fishy. Share this post Link to post Share on other sites
Izanee 0 Report post Posted September 12, 2011 I am sure Tony's dream is for MAS to be dismantled slowly and for his beloved AK to take over for good. Now he is using MH's money to sponsor HIS club - which is a stupid one which will not last 1 season in the EPL (ala Proton's Norwich) Share this post Link to post Share on other sites
BC Tam 2 Report post Posted September 12, 2011 MAS/AirAsia are getting all this exposure at a cut price... Haven't seen any prices being reported yet, have you ? Unless we know and are able to make comparisons with similar deals ...... Share this post Link to post Share on other sites
Waiping 12 Report post Posted September 13, 2011 Maybe the idea was to "relegate" MH with QPR together. Share this post Link to post Share on other sites
Ikman Ikreza 0 Report post Posted September 13, 2011 MAS, AirAsia in QPR jersey sponsorship deal Malaysia Airlines (MAS) and AirAsia will jointly sponsor the jerseys of Queens Park Rangers Football Club (QPR) for the Barclay Premier Leaque (BPL) for the seasons 2011/2012 and 2012/2013. MAS will sponsor the jerseys of the club’s players during its home matches in the BLP, while AirAsia's sponsorship would be for QPR’s away match and "third" jerseys for the similar two seasons of the BPL. "MAS is elated to be associated with QPR's ascendancy to the Premier League," MAS' executive director, Mohammed Rashdan Yusof said. QPR, which is 66 per cent owned by AirAsia chief, Tan Sri Tony Fernandes, will wear the new home game jersey, adorned with the MAS logo, for the first time in tonight’s showdown against Newcastle United at Loftus Road Stadium. The sponsorship is considered the first in the history of professional football globally where two airlines from the same country have teamed up to sponsor a football team, it was stated in a statement released today. "Our sponsorship of the home jersey of QPR, together with AirAsia's sponsorship of the away jersey, is a first for the Premier League. It also celebrates MAS' recent collaboration framework with Air Asia," Mohammed Rashdan said. He said the sponsorship -- MAS' major initiative in a new brand marketing stategy -- will enable the flag carrier to reinforce its global full-service presence and premium franchise via football fans and lovers from all over Europe, the Americas, Asia Pacific, Australia. AirAsia in a filing to Bursa Malaysia also said that association with the sports of football will further elevate its brand given that football was the top global spectator sport and with BPL having a large following in Asia. QPR chief executive officer, Philip Beard said: "Attracting two major Asian companies to come on board shows the global appeal QPR has as a brand." He said QPR was extremely positive about building a thriving relationship with both airlines to broaden its exposure in Southeast Asia and further. "This is a remarkable deal for the club and brings further positive news following a highly successful few weeks since the takeover." This is not the first time MAS is delighting the fans of BPL in Asia. It was the official air charterer of Manchester United’s Asian Tour in 2005 and 2007. Likewise it was the official air charterer for Chelsea’s Asian Tour in 2008 and this year. Another BPL team, Arsenal, also travelled on Malaysia Airlines charter flights for its Asian tour this year. -- Bernama Source : http://www.btimes.com.my/Current_News/BTIMES/articles/20110912203150/Article/index_html Photo source : http://www.dailymail.co.uk/sport/football/article-2036478/QPR-seal-sponsorship-deal-Malaysia-Airlines-AirAsia.html Share this post Link to post Share on other sites
CH Teo 0 Report post Posted September 13, 2011 Really 1Malaysia now, previous rivals becomes brothers... Share this post Link to post Share on other sites
