And before that they did the KUL-KCH-BKI-SEL and KUL-BKI-SEL 'bendies' for a few years, on their own without competition
Somehow MH managed to 'rationalized' the route as being non viable and abruptly pulled out, whilst the Korean carriers started to make their presence (after testing market with seasonal charters)
Current state of affairs would indicate that Malaysians (MH management anyway) and South Koreans have very differing definitions of the term 'rational'
Or maybe Malaysian and South Korean carriers operate under different circumstances. What works for one carrier doesn't necessarily work for the other.
Why do MH/D7 have up to 5 daily KUL-ICN flights collectively while KE manages only 1, and OZ none at all?