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Mohd Azizul Ramli

New Business Transformation Plan

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Would love to, but at EHAM at present :sorry:

 

However, hope to meet you end of June 2008, when visiting Malaysia for MW's 3rd Anniversary !!! :pardon:

 

Mushrif,

 

This is your chance, man: go for it !!! :yahoo:

 

We will Pieter we will. Heck, come visit my office as well and I'll take you for a walkaround the Simulators and the Hangars.

 

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We will Pieter we will. Heck, come visit my office as well and I'll take you for a walkaround the Simulators and the Hangars.

 

Capt Nik, if simulator visit i also want... hehehe... :yahoo:

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MAS eyes RM1.5b annual profit by 2012 by Sharon Tan

 

 

PETALING JAYA: Malaysia Airlines Bhd (MAS) can achieve an annual profit of RM1.5 billion by 2012 based on its business transformation plan (BTP2) if it stretches its limit and even after factoring in the challenges in the industry such as overcapacity, air traffic liberalisation and rising fuel cost, the national airline said.

 

“Should the magnitude of overcapacity and liberalisation be less than anticipated, it is possible for MAS to achieve an even higher profit of between RM2 billion and RM3 billion per annum,” it said in an announcement to Bursa Malaysia yesterday.

 

For 2008, MAS said its profit on an outstanding case scenario could hit RM1 billion via its strategy to transform the company into a World’s Five-Star Value Carrier (FSVC) in the competitive industry.

 

“Based on a series of focused key strategies, the company’s aspiration in the plan is to achieve (a profit of) RM400-RM550 million (on target), RM551-RM650 million (exceeding) and RM651-1,000+ million (outstanding) in 2008 while it has set its sights to post more than RM1 billion for this financial year as part of its business transformation plan.”

 

The philosophy behind the business transformation plan was “aiming and planning for the best, assuming the worst”. MAS had to build a ship that could weather storms, in its case the imminent liberalisation and overcapacity in Asia.

 

The airline’s biggest concern was overcapacity with 400 new aircraft to hit the skies this year. This phenomenon of unbridled growth would intensify competition and erode MAS’ yield and profit margins. Coupled that with the imminent liberalisation of Asean skies and rising oil prices, MAS would fail badly if it does not transform itself.

 

MAS had managed to outperform its announced targets over the past two years and has intentions to meet and exceed its set targets.

 

The national carrier said it had to re-invent itself to fend off competition from both full-service and low-cost carriers.

 

“The full-service carriers are striding ahead with first-class products, new and modern aircraft, and fast-expanding routes. MAS is also strongly pushed by low-cost carriers with low fares,” the company said.

 

To meet the challenges, MAS has outlined, in five bold steps, a strategy that would form the FSVC virtuous cycle of profitable growth.

 

They are:

* MAS must maintain the high quality products and services offered (5-star) and these have to be constantly matched to the specific needs of its customers;

 

* Lower costs: MAS must reduce its structural and operational costs without compromising on safety and security;

 

* Competitive fares: With lower cost base, MAS will be able to offer low and competitive fares to its customers, and still be able to make a profit;

 

* Get more customers, more revenue: With high quality products and services at low/competitive fares, more passengers will choose to fly on MAS. This translates into more revenue; and

 

* Grow network, build capacity: With more revenue and profit, MAS can invest in growing its network and building its capacity. MAS will open up more routes and acquire more planes, and this will lead the company to sustainable, profitable growth.

 

MAS said: “The transformation journey towards achieving this vision will be tough but exciting. Its mission to be a consistently profitable airline will support this vision.

 

“The company would mobilise the entire airline to become a FSVC with products, fleet and network that are in the league of the world’s premium airlines, with cost structure and operational discipline to match the best fares that the low-cost carriers can and will throw at MAS.”

 

According to the company, FSVC is its path to long-term survival and success. “MAS’ ability to deliver this FSVC strategy is the cornerstone to grow MAS into a global champion,” it said.

http://www.theedgedaily.com/cms/content.js...214b10-26279717

Edited by Rozhan

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Believe;

- MH 772 EY cabin will be upgraded to 3-4-3 abreast at 29” or 30” seat pitch (eager to read press release for this cabin upgrade).

- 333 and 744 will be phased out.

- Will buy 737, 738 and 739 for domestic and regional route with 28” seat pitch.

- MH is likely to be the launch customer for A350, EY cabin will be 3-4-3 abreast with 29” or 30” seat pitch.

- MH is unhappy with PMB choice of aircraft for MH.

- MH new aircraft order will be announced at Farnborough Air Show.

 

Five-Star Value Carrier (FSVC) looks logical on the matrix provided MH CASM is at par with LCC and RASM is close to legacy airlines. It is undisputable that MH is not a conventional commercial airline, is burdened with ‘national luggage’ and only so much cost it can cut, not sure how MH can achieve LCC’s CASM.

 

On Products wise, MH will be marginal better than LCC. How many customers will pay a premium fare just for the friendly cc smile? With the exception of captive market, doubt MH can command fare similar to legacy airlines.

 

Most likely MH will end up to be a high fare LCC with 5 star airline cost.

 

It is almost certain that MH will no longer like what it used to be known. Guess we have to accept the fact that MH will no longer in the same league as SQ, CX, EK or TG but comparable to typical American airlines, LAN, Air Canada or Aer Lingus.

 

From the inflight service given to F1 charter, believe Captain Nik belongs to the ‘old school’ and doubt he is agreeable to the FSVC or NBTP but to keep his job, he has to toss the line in public.

 

 

:drinks:

 

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The massive MH's BTP2 news came out (with about 5 articles on it alone in The Star and 2 articles more in The Edge in just a day) at the same time SQ announced their A380 service to LHR, which will begin on 18 March 2008. The flight to catch are SQ 322 (SIN-LHR) and SQ 317 (LHR-SIN).

 

I think SQ's news is more exciting, isn't it?

 

This is not off topic. I hope my point can be seen here.

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KK lee's suggestions seem to be quite reasonable. MAS will not be the same again. Benchmarking against shitty 3 star airlines will be the downfall for MAS.

Hey, at least they'll make money,right?

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Reading in context of THE RED LCC squeezing MH from the bottom 'low cost' market, AK now has Sri Melur Jaya Nasi Briyani with Curry Chicken and Sri Melur Jaya Roti Canai to complement its famous Pak Naseer Nasi Lemak hot meals in its latest F&B menu.

 

In contrast, it was reported:

 

MAS said the light meal boxes served on short-haul sectors had also found a huge degree of acceptance among passengers and such boxed meals enable the airline to increase in-flight service efficiency, improve aircraft turnaround time and reduce overall in-flight costs.

 

 

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Fuhhh... it's hot in here. :)

Chill down guys. Let's make friendly friends, shall we?... :drinks:

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its friendly all right! of course, 93% would rather have a dried out 'kapsikum' 'sandwic' than sri melur's briyani.

 

then again, i'm not an expert in aviation, am i?

 

However, when it comes to food, i'm DA MAN!!! ask imran ...

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This is what happened when Malaysia expelled singapore from the federation. Oh...we are a small country, lets just plant some rubber trees and palm oil and sell it. Same thing happened when MAS and SIA were created. MAS decided...oh we are a small airline serving a small country - lets just concentrate on domestic/regional routes.

 

Singapore and SIA went the other way and never looked back. Lee Kuan Yew wiped a tear or two but ended up laughing all the way to the bank.

 

MAS has deserted their business/premium travellers and shafted the economy ones. While I agree that divulging their entire operational strategy might be too sensitive, from what they say, their profit levels look pretty far fetched.

 

 

From business times online:

 

MAS to decide on new aircraft by end-Q1

By Presenna Nambiar Published: 2008/02/01

 

 

MAS plans to cut down on the size of premium (first and business class) cabins as the premium traffic is too small to sustain the airline's profitability strategy

 

 

BUSINESS TURNAROUND PLAN 2

 

MALAYSIAN Airline System Bhd (MAS) will decide on the number and type of aircraft it needs by the end of the first quarter of this year.

 

"We are getting to the tail end of the evaluation for our narrow bodied aircraft," MAS executive director and chief financial officer Tengku Azmil Zahruddin said in Sepang yesterday after a briefing on the airline's business turnaround plan 2 (BTP2).

 

He said once the type of aircraft is finalised, MAS will look to lease-in aircraft, before its own aircraft arrives.

 

MAS managing director Datuk Seri Idris Jala said the group has sufficient funds to support its fleet expansion plans.

 

Under the BTP2, MAS plans to cut down on the size of premium (first and business class) cabins and increase the density in its economy cabins. The reasoning is that premium traffic is too small to sustain the airline's profitability strategy.

 

For example, European business travellers to and from Malaysia make up less than half that of business travellers to and from either Singapore or Hong Kong.

 

MAS said it will only fly where there are large attractive flows of leisure (economy class) customers.

 

"Our premium cabins will provide us with much needed 'gravy', but on their own they will not sustain our profitable growth," MAS said.

 

However, some analysts did not concur with the view.

 

"The signs all indicate that they are downgrading MAS to capture more of the market, when given the track record and all the awards they have won, their niche would be the premium travellers, the first and business class."

 

"I'm a bit confused as to the approach that they are taking," Standard & Poor's Equity Research aviation analyst Shukor Yusof told Business Times yesterday.

 

He also wondered how MAS came up with its RM1.5 billion profit by 2012 target without finalising the type and number of planes it wants.

 

"It would have been better if more specific details were provided to investors, but of course we understand that when there are ongoing negotiations details can be sensitive information," OSK Research Sdn Bhd senior vice-president Chris Eng added.

 

MAS has yet to decide whether it will be taking order of the six A380s or cancelling it.

 

"We have been in talks with Airbus, it has not progressed as well as we wanted it to. We are definitely seeking compensation but all options are still open," Tengku Azmil said.

 

Shukor said his concern is that in the near term, when recession starts to kick in and slow down travel, it has always been the economy travellers who show the most impact and not so much the business and first class travellers.

 

"The plan lacks clarity on how it is going to be able to achieve such profits, at a time when getting 10 dollars margin for a seat is difficult, how do you get a billion in?" he said.

 

Meanwhile, on his three-year contract with MAS, Idris said he will recommend Tengku Azmil as his successor if the contract is not extended when it expires end 2008.

 

"It is still early for me to talk about extension of contract. It runs until the end of this year. We initiated some early discussions. They are progressing well," he said.

 

 

As you can tell, I am oncall for the past 48 hours! Not getting much sleep looks like!

Edited by Izanee

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He also wondered how MAS came up with its RM1.5 billion profit by 2012 target without finalising the type and number of planes it wants

:D :)

Wonder if this Shukor chap can be persuaded to join us here in MW ?

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Agree. It really is hot in here. After a week offline due to business travel in Johor and Terengganu, I have nothing much to add. Since some members are talking about Nasi Beriyani, I better enjoy some real Nasi Beriyani Gam Johor since I'm in Batu Pahat now.

 

Capt Nik, can I join for simulator visit also?

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More news from the star online. Looks like IJ want to join an alliance by 2012!

 

MAS aims for up to RM1bil cost savings

 

By B.K. SIDHU

 

SEPANG: Malaysia Airlines (MAS) hopes to realise cost savings of up to RM1bil over the next 12 to 18 months with several initiatives and cost reduction programmes in place.

 

With a lower cost base, MAS – which is transforming itself into a five-star value carrier (FSVC) – hopes to “offer more competitive fares” that would hopefully allow it to carry 25 million passengers by 2012.

 

The bulk of the cost savings would be factored into this year, as the various initiatives are at different stages of implementation.

 

Cost saving is one of the five steps outlined in MAS' five-year business transformation plan (BTP) launched yesterday to turn the national carrier into a FSVC.

 

Managing director Datuk Seri Idris Jala said although the plan might be ambitious and there were challenges in its implementation, he admitted that MAS “needs a business transformation or it will fail.”

 

There are 493 initiatives that look at, among other things, revamp in procurement, introduction of meal boxes, reduction in meal wastages, renegotiation of hotel rates for crew members, measures to save on jet fuel, introduction of alternative airports and revision in taxi fuel policy to minimise fuel burn off.

 

The BTP also involves measures by MAS to offer five-star quality products and services, competitive fares, get more customers and revenue, as well as grow its network and capacity.

 

The airline aims to record an annual net profit of more than RM1bil up to 2012.

 

“We believe that if we aim for the best and stretch our limits, we will achieve an annual profit of RM1.5bil by 2012, even after factoring in the industry’s challenges,” Jala said. The projections were based on crude oil prices at US$100 per barrel.

 

Jala is confident that MAS could achieve RM2bil to RM3bil in profit per annum if all went as planned but “without the plan, MAS could potentially lose RM1bil in a worst-case scenario by 2012”, given the intense competition and demand outstripping supply with overcapacity.

 

This is the second plan the airline has unveiled since Jala was appointed MD in 2005. In February 2006, the business turnaround plan was launched to steer the airline back into the black.

 

For the third quarter ended Sept 30, 2007, MAS reported a net profit of RM610mil. Analysts expect MAS to net nearly RM1bil in net profit for the full year.

 

By reducing its overall costs, the airline believes it would be able to offer more competitive fares.

 

It would focus on the leisure market, which is essentially a price sensitive market. Given the competition from the low-cost carriers, MAS has to be in a position to offer fares that are competitive enough to attract the leisure travellers.

 

Jala added that MAS would add more seats to its economy class by removing some of its business class seats.

 

He said the airline's core network would be in Asean, China and India. It would restructure its North American and Middle East routes, monitor its South American and South African routes, and operate its Australian and European markets via a hub and spoke strategy.

 

MAS also intend to expand its fleet, going forward, and take ownership of new planes serving its core network.

 

It has yet to order more aircraft and executive director/CFO Tengku Datuk Azmil Zahruddin said a decision would be made this quarter on new orders.

 

On the status of the six A380s, Azmil said the airline was not happy with the continued delay in delivery of the first A380 and was still looking at getting compensation from Airbus.

 

Jala said the focus now was to “make use of existing assets” but that did not mean the airline was not sourcing for new ventures.

 

It was in negotiations for a joint venture to set up maintenance, repair and overhaul operations with Qantas in Subang, he said.

 

Entering into an alliance is also conceivable by 2012 and to Jala “this is crucial as we need to belong to a tribe (alliance).

 

“MAS is looking slightly more beautiful as we are more confident now and we would be able to do a lot more things (in the future).”

 

 

 

 

SECOND article:

Airline makes better use of its MH code

 

IT took Malaysia Airlines (MAS) a long time to realise that its MH code could be put to better use. Not only does the airline's top brass admit this but so do some of its employees.

 

Over the past months, MAS has given the airline's MH code a new identity – Malaysian Hospitality – and that could be its differentiating factor when pitted against other airlines.

 

To MAS managing director Datuk Seri Idris Jala, Malaysians are hospitable people and once the new identity is embraced, MAS employees will not merely be employees but hosts.

 

To him, those who fly MAS are not passengers but guests and their journey should be a “delightful experience” from the first touch point to the end of the journey.

 

He is so excited with code MH that he calls himself the Chief MH Officer.

 

But the right attitude is needed if MAS wants to win big time with the identity. To an employee, the crew can make or break MAS with their attitude since any mistake made by an employee is akin to a mistake by MAS and that brings its glorious name down.

 

So, how the host engages with its guests is what Jala wants its employees to be aware of.

 

And it was no coincidence when Jala, at a media briefing yesterday, spoke of the need for “everyone in MAS to be always humble.” To him, being humble could win some hearts but that message has to be “driven all the way through the company.”

 

Jala spent more than two hours explaining in detail why MH was so crucial and how the new business transformation plan (BTP) launched yesterday would ensure the airline's profit sustainability up to 2012.

 

This is necessary since the whole aviation landscape is evolving with the impending liberalisation and the entry of low-cost carriers.

 

MAS cannot continue to operate with its present high cost structure, which it needs to bring down to be competitive and be in a position to price its fares competitively.

 

Jala is set to make the transformation work, even if it means changing the mindset of the 16,000-odd employees. To him, if the journey was not taken, MAS' books would be tainted with red ink in 2012.

 

Over the past two years, various labs had been set up and 493 initiatives launched. There has been progress in many areas and the RM60 plate of nasi lemak is certainly no longer on the menu as the procurement department has been overhauled.

 

Outsourcing is one way of reducing costs, so is code sharing and striking an alliance is inevitable in the future. Even a change of uniform for the crew is in the pipeline to give MH a fresher look.

 

But what could possibly go wrong in the implementation of the ambitious BTP plan?

 

To Jala, complacency has seen major companies fall from glory. But this man is not going to allow that, as he is going to do whatever it takes for MAS to go on the new journey and deliver the projections made in its 100-page document.

 

This is one man who also ensures that if he decides to call it a day, he has a succession plan in place for MAS. His choice candidate is Tengku Datuk Azmil Zahruddin but this is for MAS shareholders to decide.

 

Jala’s three-year term comes to an end at the end of this year and it is still early days to speculate whether he would stay. But by the look of things and given the fact that he has come up with an ambitious five-year plan, he looks certain to continue driving MAS for a very long time.

 

Jala admits that the plan cannot reach fruition without the help of everyone at MAS. Two years after making the same plea, he is still asking employees to do their part to achieve greatness.

 

In a video shown to the media yesterday, a cross section of employees interviewed showed support for Jala. One employee expressed that “all of us want to see MAS grow and we are dying to contribute and we would do whatever it takes to get MAS on track.”

 

That may be a message from one person but it is essentially the voice of many. Jala may be able to deliver what he has promised but he must also reward all employees and not just a small section of the workforce when times change for the better at MAS.

 

 

 

 

 

 

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MH - Malaysian Hospitality, just like home?

 

Don't think so,

 

Back in my typical malay kampung in Kelantan, Nasi Dagang or Nasi Kerabu would normally be served with the very best dishes / fork and spoon as part of our culture to treat guests and relatives whenever they visited us; similarly during this festive chinese new year for chinese communities with the tempting Yee Sang;

 

And MAS is saying that they are focussed for the best Malaysian Hospitality and yet just serve Sandwich Boxes, less cabin staff, "antique" planes" - this sounds more like the American Hospitality!

 

 

 

The only true Malaysian Hospitality here is "cakap banyak" on BTP but slow action. i.e. where are the new planes? and where is the enhanced products?

 

Common MH; u can do much better !

 

 

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i believe i have seen about 4-5 threads about "MAS TO DECIDE NEW CHOICE OF AIRCRAFT SOON". i wonder how soon is soon enough? i thought it would be announced before the BTP2, but i guess i'm wrong again.

 

not to belittle anyone here, but i believe it has been spoken for a very very long time and yet to hear anything of any substance.

 

and just curious, is the BTP2 just another media hype to make it to the newspapers or is it going to have datelines and inspections to make it happen? oh my..

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..... could potentially lose RM1bil in a worst-case scenario by 2012”, given the intense competition and demand outstripping supply with overcapacity

That must be wrongly quoted ? :blink:

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hmm.. from limited the information I have, I don't see how these profits will be achieved in the future. I am finding it surprisingly difficult to get more information on the financials.

 

I also wonder who are invited to these conferences. Any Mwingers invited? Or perhaps we can send a note to B.K.Sidhu or the S&P analyst before the next meeting. Feed them some tough questions, etc.

 

Btw, trying to book C tickets ZRH-SYD for the end of Feb. SQ is waiting list only, ticket cost EUR9,000. MH... must go via FRA, ticket cost EUR4500 only, plenty of seats available. Similar flight on SQ from FRA to SYD costs EUR8000, only a few seats left on the codeshare LH metal to SIN.

 

This raises a few points:

 

1) SQ can charge twice as much as MH in ZRH

2) SQ planes are full, and MH cannot get enough traffic

3) why would MH charge only EUR4500 from FRA? It can charge EUR7000 and still be a lot cheaper than SQ. Oh... maybe then they are more expensive than Emirates... but MH is 5 star!!

 

And this statement from them that business traffic to KUL is only 50% of SIN and BKK... Well, businessmen like me don't terminate our trip in SIN or BKK. Quite some of us transit through. But who wants to arrive in KUL and then have to wait for poor connections, only to end up in old A330s or 734? And now who wants to transit in KL, and in addition have to transit through FRA or AMS or god forbid...FCO?

 

I'll probably get on the MH flight anyway... I like the new-ish C class product... but oh no.. I forgot... cannot accrue miles on the usual alliances... arrghh...

 

 

 

 

 

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Azman,

You seem like one who should be at "kayu Nasi Kandar Aman Suria PJ" at this particular point in time (err, in case not noted in your day planner, please refer here) - time and circumstances permitting obviously !! :)

Edited by BC Tam

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La ni ka pertemuan nasi kandaq terhebat itu? Sapa yang attend? Sure gempaq punya mesti keluaq surat habaq besok noo!

 

Nik H (for sure - organiser!!!)... lagi...? Referring to those who replied in this thread: Izanee abroad, Keno abroad, Imran K abroad, Pieter C abroad, Azizul abroad, Azman MN abroad, KK Lee probably abroad... Mushrif kot? Ke abroad jugak? BC Tam KK.

 

Non of Nik H's 'Friends of MAS' is living in Malaysia. What a pity. :)

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Azman,

You seem like one who should be at "kayu Nasi Kandar Aman Suria PJ" at this particular point in time (err, in case not noted in your day planner, please refer here) - time and circumstances permitting obviously !! :)

 

Actually, cannot attend for obvious reasons. More importantly, I am not applying for the charter job because I am aiming much higher. ;) Give me a few more years, who knows...

 

 

 

 

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BTP2 appears to be a real let down.

 

As a non-Malaysian (Scottish) MH fan who has had some great flights with MH over the years it saddens me to see where this once great airline is now and more importantly where it thinks it's going in future.

 

Granted I haven't flown MH for a few years (late 2005 LHR-KUL-AKL rtn) but from all the comments on MW the airline appears to be alienating it's customer base.

 

IJ's Malaysian Hospitality "treat every passenger as our guest" statement rings hollow when hot meal services are withdrawn and the quality of food served in Y long distance drops . Paying more in fares for inferior service will not work in the long run.

 

I believe the Five Star Value Carrier tag is unachievable and a contradiction in terms.

Quality usually costs.

Altering the seat pitch in Y to LCC levels (29/30”) for long distance travel is a sure fire winner - NOT!

Watch the passengers leave the airline in droves if this is implemented.

Take a positive and turn it into a negative and from a passengers point of view you just lost a customer.

For me, choosing a long distance carrier is all about comfort, food, IFE, crew service and cost.

In 2005 I thought MH offered excellent options in all areas and they were a pleasure to fly with.

I wonder if the same could still be said today?

The airline industry moves so fast that you really aught to try and be ahead of the competition.

The ongoing saga of fleet renewal really should have been addressed by now.

Sorry but SQ seem to keep pushing the stakes higher while the others, MH included, take forever to decide how to respond (MH A380 delivery?).

 

In the UK, MH’s marketing is woeful.

Living in Glasgow you never see MH advertise it’s Kangaroo services to Scots yet we see lots of EK and SQ press adverts. Loads of Scots visit Aus/NZ every year yet MH makes no attempt to sell them seats.

These passengers mainly use LHR (other airlines) or transfer in DXB from GLA to get Down Under.

Some however use the KL/MH codeshare via AMS but this tends to be more expensive.

 

On the network front all long distance loss incurring MH routes should be axed.

It’s a joke MH flying to EZE. That politician bloke and his cronies should buy an jet to get to his ranch rather than use MH as his private air taxi service.

If LHR is loss making then something is seriously wrong and needs correcting.

It should be a flagship route.

 

Finally can’t MH and AF bury the hatchet and let MH fully integrate into Skyteam?

Surely this would be of benefit to both Skyteam and MH?

 

I’m happy that Idris Jala saved MH from going to the wall however I don’t share his vision of the future.

Not everyone wants to fly on LCC’s. Give me a quality product at a fair price and you’ll get my business.

I hope to fly Down Under or holiday in Malaysia again in the coming years and want to fly MH. If it continues down the LCC route than I’ll probably look elsewhere. I really feel for the wonderful crews at MH who appear to be being let down by their bonus hungry management.

 

Best wishes,

Ken

 

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BTP2 appears to be a real let down.

 

As a non-Malaysian (Scottish) MH fan who has had some great flights with MH over the years it saddens me to see where this once great airline is now and more importantly where it thinks it's going in future.

 

Granted I haven't flown MH for a few years (late 2005 LHR-KUL-AKL rtn) but from all the comments on MW the airline appears to be alienating it's customer base.

 

IJ's Malaysian Hospitality "treat every passenger as our guest" statement rings hollow when hot meal services are withdrawn and the quality of food served in Y long distance drops . Paying more in fares for inferior service will not work in the long run.

 

I believe the Five Star Value Carrier tag is unachievable and a contradiction in terms.

Quality usually costs.

Altering the seat pitch in Y to LCC levels (29/30”) for long distance travel is a sure fire winner - NOT!

Watch the passengers leave the airline in droves if this is implemented.

Take a positive and turn it into a negative and from a passengers point of view you just lost a customer.

For me, choosing a long distance carrier is all about comfort, food, IFE, crew service and cost.

In 2005 I thought MH offered excellent options in all areas and they were a pleasure to fly with.

I wonder if the same could still be said today?

The airline industry moves so fast that you really aught to try and be ahead of the competition.

The ongoing saga of fleet renewal really should have been addressed by now.

Sorry but SQ seem to keep pushing the stakes higher while the others, MH included, take forever to decide how to respond (MH A380 delivery?).

 

In the UK, MH’s marketing is woeful.

Living in Glasgow you never see MH advertise it’s Kangaroo services to Scots yet we see lots of EK and SQ press adverts. Loads of Scots visit Aus/NZ every year yet MH makes no attempt to sell them seats.

These passengers mainly use LHR (other airlines) or transfer in DXB from GLA to get Down Under.

Some however use the KL/MH codeshare via AMS but this tends to be more expensive.

 

On the network front all long distance loss incurring MH routes should be axed.

It’s a joke MH flying to EZE. That politician bloke and his cronies should buy an jet to get to his ranch rather than use MH as his private air taxi service.

If LHR is loss making then something is seriously wrong and needs correcting.

It should be a flagship route.

 

Finally can’t MH and AF bury the hatchet and let MH fully integrate into Skyteam?

Surely this would be of benefit to both Skyteam and MH?

 

I’m happy that Idris Jala saved MH from going to the wall however I don’t share his vision of the future.

Not everyone wants to fly on LCC’s. Give me a quality product at a fair price and you’ll get my business.

I hope to fly Down Under or holiday in Malaysia again in the coming years and want to fly MH. If it continues down the LCC route than I’ll probably look elsewhere. I really feel for the wonderful crews at MH who appear to be being let down by their bonus hungry management.

 

Best wishes,

Ken

Ken,

I am normally loath to quote anyone's post in full, but yours is an exception that deserves no less ! It sweetly summarizes most (if not all) of our so called "MH bashing" in this here forum, imo

 

One note of contention though : "Idris Jala saved MH from going to the wall" sounds overly flattering to the man and may not be the complete story. Many others contributed and many made (or were made to make) sacrifices - ask those who constitute the VSS and MSS statistics. If anything else, the chap should be admired for his tenacity in bulldozing through his (really?) plans and marvelous PR skills

 

I do hope your views will be taken in the correct spirit and not lumped together under the "MH bashing" category here

Edited by BC Tam

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Ken, thank you for your excellent post which sums up MAS' problems. Likewise, I chose MAS in the past because of its excellent food and great seat pitch in economy. Its all going to change soon - as you said, no one will pay for MAS' 29 inch pitch and crap quality food, even if it is much cheaper than the competition.

 

Where are you in Scotland ...I was in Dundee for 5 years!

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