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Mohd Azizul Ramli

Rumour: MH to Cut Inflight Meals Beginning 1 October 2007

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aiyaaa...what's that? looks awful. Just look at QR's meal...to and frm DPS. It was taken during my recent trip to DPS. Yummy!

 

Dearest MH planner/management/etc, those are what people called INFLIGHT MEALS! dork!

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Are those 2 pathetic looking pieces of bread in the middle supposed to be a lemon + tomato sandwich or something? I can't figure it out. :blink:

 

IMHO, the red thingy should be chili. (is that spell like that :pardon: )

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Are those 2 pathetic looking pieces of bread in the middle supposed to be a lemon + tomato sandwich or something? I can't figure it out. :blink:

 

I could not figure it out either. Probably some sort of cucumber or pumpkin.

The red thingy is red pepper.

 

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Hahaha How about something like this.

Air Asia also distribute the same thing and also same quality in thier flight meal but with a price of Rm15.

Sure Mas would say nothing at all...

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As Leo said,

 

TF should provide similar or perhaps almost identical snackboxes for sale. See IJ's face after that. PRICELESS!! PREMIUM MY FOOT!!

Edited by Walter Sim

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I heard over NTV7 English News (business section) just now where the divine and revered cheiftain of MAS was foaming in the mouth about reducing 5-7% of fares in the next few years. Also mentioned was MAS' desire to save RM200 million per year on inflight services, and that includes meals.

 

I guess this stupid snackbox is here to stay. They might as well not bother to conduct surveys upon surveys if this cost saving strategy is already set in stone. And that means no more MH flights for me for a long, long time.

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the surveys are just a gimmick. as mentioned previously in this thread - the interim surveys are a load of crock.

the figures were manipulated i'm sure. there's no transparency - after all, this is boleh land.

 

They may be able to save 200 million/year on inflight costs - but lets see how much they can make from falling passenger numbers. increasing surcharges might not help when your load factors start dipping.

 

Good luck to them. I'm not wasting my hard earned money on them anymore. And I WAS one of MH's most loyal supporters.

 

By the way - still no reply to my email to them sent 3 weeks ago. I guess just NORMAL enrich passengers who travel with cheap fares are not counted.

 

I would love to see their faces when their ENRICH Gold/Platinum or biji timah members start deserting these CONmen.

 

 

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So that is the meal box on board MH.

 

Continental has better snack tray for their 2 hours domestic flight. I remember flying CO on their 737-500, everyone get a snack tray contains:

1 cheese filled hot pocket (something like a hot bun with melt cheese filling inside)

1 bag of Doritos tortila chip

1 apple

1 packet of biscuit and candy bar

a can of soda (you can ask for more if you want)

 

looks like I'll be taking Firefly and Air Asia for my trip to Langkawi this December.

 

Azuddin

Edited by Azuddin

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There have probably made some intelligent estimates ( I hope) - to fleece newcomers/business sponsored/ international passengers entering Malaysia with little choice but fly MH (given the travel boom and demand outstripping supply) and make low yielding passengers the sacrificial lamb... Kind of different view from TG who recently said its A380 will not be configured to be as luxurious as SQ's because 80% of its revenue is from Y, seehere

 

 

one wonders if MH is trying to desert its non-premium passengers...

Edited by V Wong

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IJ quoted as saying here

 

"Since the launch on Oct 1, we have obtained feedback on 35, 000 customers on 383 flights, where 91 percent are satisfied with it, 5 percent gave compliments, 3 percent gave complaints and 1 percent gave suggestions for improvement. "

 

"If it works we intend to implement it in routes less than three hours flight in the network," said Idris, stressing that currently the meal box is on trial period and therefore are open to changes.

 

 

If these figures are to be believed, then spotters will soon have a field day cause cows can fly!

 

There is also no need to conduct further survey, just implement it. You've got a winning product here! Delightful.... I don't know whether to cry or laugh yet again

 

Edited by V Wong

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Here is Idris Jala's reply to my email!!!!

 

 

 

Idris Jala to me

show details 2:39 pm (6 minutes ago)

 

Dear Izanee,

Thanks for writing. I am forwarding a circular which I've sent to staff in Malaysia Airlines. I have just briefed all the media representatives (TV and press) this afternoon to show them the customer findings on the light meal in the box.

 

Thanks.

 

Idris

 

++++++++++++++++++

 

To : All Staff System-wide

 

Date : 31 October 2007

 

We are pleased to share with you this update which will be issued as a

media release.

 

 

Malaysia Airlines to ensure sustained growth through 5-Star Airline @ LCC

cost

=========================================================================

 

Malaysia Airlines aims to ensure sustained growth by transforming itself

into a 5-Star Airline @ LCC cost (FSLCC), providing superior and attractive

services and lowering its operating cost.

 

Announcing this today at a media briefing, Managing Director/Chief

Executive Officer, Dato' Sri Idris Jala said, "We have already started the

ball rolling to transform Malaysia Airlines into a FSLCC as we have been

gearing up for the open skies and growing competition in 2009. Our focus is

to put Malaysia Airlines strongly on the path of profitable growth for 2008

and beyond.

 

"Being a 5-Star Airline @ LCC cost means we will offer the best products

and services that are of 5-star standards, with no compromise on quality or

safety. At the same time, we will drive down our cost so that we will then

be able to offer highly-competitive fares to customers."

 

He also said, "Lowering cost is about fundamentally changing the way we do

things so that we can achieve better results. It is about being smarter in

providing what customers feel is of value to them and improving the way the

services are delivered.

 

"For example, the hot meals served inflight. Surveys conducted showed that

the lamb briyani which is the highest in terms of cost rates the lowest in

terms of customer preference. On the other hand, fried rice with chicken

satay which is cheaper provides the highest customer satisfaction. So, we

will provide the fried rice with chicken satay, giving customers what they

value and at the same time, reducing cost."

 

The idea of the light meal box (LMB) came about because majority of

airlines in the world already offer this on their short/medium haul

flights, for example in Europe and North America. Consequently, Malaysia

Airlines decided to test it out.

 

"The light meal box is currently being trialed between 1 October and 31

December 2007. Since the launch of the meal box on 1 October, we have

obtained feedback from 35,000 customers on 383 flights. 91 percent of the

customers were satisfied with it, 5 percent gave compliments and 1 percent

gave suggestions for improvement. It is clear from this that the customers

find the light meal box overwhelmingly acceptable.

 

"We will continue to conduct more passenger surveys. We take customer

feedback very seriously. If customers say they prefer other types of meals,

then we will make the necessary changes. This trial run on the meal box

will provide us with the feedback necessary to offer customers what they

truly value," Jala explained.

 

Over the last 18 months, Malaysia Airlines has progressively lowered cost

across board. "These changes have made us much more competitive and

efficient but more needs to be done," he said.

 

These initiatives range from reducing sales and distribution cost by

improving its internet capability and online sales penetration;

implementing fuel efficiency management as per International Air Transport

Association's best practices; and implementing electronic ticketing

(eTicketing) through the introduction of the Passenger Services System.

 

"As each paper ticket costs about RM19 per piece, we will save close to

RM40 million per year with the introduction of eTicketing. Not only will

eTicketing simplify passenger travel, we will pass on the savings, as per

the rest of the initiatives, back to customers, by offering them

competitive fares.

 

"This will lead to more customers wanting to fly with Malaysia Airlines,

and the revenue generated will go to growing our network with focus on key

growth markets in Asia, and the purchase of new aircraft. Each of these

milestones then adds up to lead to our final goal - continuous, ongoing,

profitable growth," he also said.

 

He explained that the Virtuous Cycle of Profitable Growth best captures the

key milestones of Malaysia Airlines' pursuit of profitable growth (Please

refer to the attached PDF document).

 

"I'd like you to visualize a circle that goes round and round: We start at

the centre with being focused on providing 5 Star products and service, and

always delivering `Malaysian Hospitality, hassle free, all the way'. This

is supported by lowered operating costs, enabling us to transfer the

savings to customers, and offering more competitive fares.

 

"The line keeps going which then means that we get more customers wanting

to fly with us. The cycle continues and we get more revenue resulting in us

being able to invest in growing our network and increasing our capacity.

All of these will result in sustained growth."

 

Other major initiatives to put Malaysia Airlines' strongly on the path of

profitable growth include growing new businesses.

 

"There is strong potential in our Engineering & Maintenance (E&M) division,

and Firefly. Prospects for E&M are bright as the robust demand in regional

air travel, and the limited expertise available, will spur the demand for

our maintenance, repair and overhaul (MRO) services. Firefly's role as a

community airline is now further enlarged with approvals to operate from

Subang, Johor Bahru and Kota Kinabalu," Jala added.

 

The E&M division is currently doing more than 30% third party MRO work. By

2010, 50% of the business is expected to be third party work.

 

Meanwhile, Firefly will be expanding to serve 6 domestic and 9 regional

routes out of Penang International Airport, 12 domestic and 13 regional

routes out of Subang as well as 7 domestic and 14 regional destinations out

of Senai International Airport, Johor Bahru.

 

Ends.

 

 

91% satisfied!!! pigs can really fly now, can't they? They must be joking.

Read the damn circular - nasi goreng with chicken vs. three sandwiches (zuchini/capsicum) ...hmmm.

lamb briyani costs the most? of course it does. other airlines can serve it - why can't we?

 

 

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I'm worried that in the grand scheme of things - the light meal box offered on MH might mark the beginning of the end for hot meals on regional flights in Asia industry-wide. :( The ability to have a proper meal on flights in Asia was one of the things I looked forward to when holidaying in that part of the world. IF this works for MH, it could be GA the next day, then TG - and soon the likes of SQ and CX? :blink: After all, in the need to remain competitive - if it's proven to work, why won't competitors follow suit?

Edited by Keith T

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Brilliant! He does read our mails after all. I can't really believe that the 3 piece sandwic have a satisfactory rating. Can you show us the attached PDF document?

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One also gets worried with the amount of propaganda running in MH management:

 

FSLCC = five star@ low cost carrier? (more like Full S%*# Load of Crass Crap)

 

Virtuous cycle of profitable growth? Wow, this one is real Mao inspired

 

Malaysian Hospitality, hassle free all the way?

 

 

Keep spinning, and we will replace the Golden Kite livery with the Gasing (Spinning Top), another east coast icon

 

 

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It is quite clear that no matter how much or how many travellers like us complain, will fall into the 3% unsatisfied customers. LMB is here to stay, at least until 3Q 08.

 

November til February is usually busy period for MH and most of these pax have booked on MH without experiencing the degraded service. Hence, comparative sales for this period will be positive and justify for the FSLCC.

 

The impact of degraded service will probably start to hit MH from 2Q next year. The only way to tell IJ, FSLCC is load of bullsh!t, is to travel on other airlines.

 

Apparently the survey on lamb briyani was conducted on China routes. Most Chinese are known to prefer Chicken than lamb. Guess they don’t give a sh!t on South Asia routes customers.

 

On South Asia routes, instead of lamb briyani, we can now expect to have ‘fried rice with chicken satay’ day in day out. May be on intercontinental routes, they will replace beef with chicken for health reason. At the end, one can expect only chicken or dory fish for hot meal on all MH flight.

 

:drinks:

Edited by KK Lee

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looks to me like it's going to be a fixed reply for all those who complain about the LMB. and about the e-ticket, i thought it was to be put into effect a few days ago already? ah well.

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OMG, Continental has better inflight meals than that!!!

 

"work hard, fly right" they really done it.

 

How I missed their Seafood ceasar salad with a big bowl of mushroom soup with garlic bread served on my afternoon IAH-LAX route.

 

Azuddin

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i told Idris via email that I don't see how they managed to get 91% customer satisfaction - and I told him that i'll be taking my business elsewhere. he replied saying that the snack box will be trialled till 31st december - survey will be done in january 08.

 

 

i was also worried about what keith has said - that the snack box may herald a new era in inflight services in asia.

however, SQ doesn't seem to be stopping. its improving day by day. their latest product is just class. you should expect world class if you pay world class prices.

 

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however, SQ doesn't seem to be stopping. its improving day by day. their latest product is just class. you should expect world class if you pay world class prices.

 

Their services on the ground on the other hand.........

 

Hopefully it gets better with T3 though.

 

But not even T3 will help with the incompetent Indian Call Center that a lot of calls are being diverted to. :(

Edited by Keith T

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OH, how I wish I could stuff those delightful 'sandwic' into their face! Then give them a survey form to fill up

 

n_20mas.jpg

 

 

OT- a temperamental uncle of mine once insisted the manager of an international fastfood outlet eat the foul food served to him.

"Eat it! Eat it!"....and refused a refund

Edited by V Wong

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