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Eddy Liew

Malindo to be Rebranded as Batik Air Malaysia; Moved to MTB; to Partner ex MAS Codeshare Airlines

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Perhaps there is someone high up in OD lurking in this forum and had read our disappointment that the Malindo brand is going out. Lol

My personal opinion : just keep Malindo brand and develop it, rather than changing it to Batik which have 'exceptional' safety record

Hahas, please do. We don't want another Malaysia Airlines mixed branding drama to unravel. We have many forum members who are seasoned travelers, we don't mind in sharing our ideas and thoughts. :)

 

Somehow, IMO, Malindo name does not exudes "premium" feeling. Malindo is mix- mash Malaysia-Indonesia. To be better known, they need something classy. Batik Air Malaysia is good start but one mouthful. However given how Batik Air Indonesia safety record is and the livery.........erm....They may need a new name for Malaysia division.

Edited by JuliusWong

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The need to rebrand is because Malindo is more aligned as an LCC, and in their quest to move towards an FSC and capitalize on MH's weakness, a slow but effective rebrand to Batik is a good idea.

 

Personally, am not a fan of the name as well.

 

Anyway, separately, with Malindo/Batik moving into FSC, it opens another gap - A viable competitor to AirAsia. MH should look into this segment by re-introducing Firefly Jet.

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Malindo Air inks new partnership with Qatar Airways

 

Malindo Air has inked a bilateral interline agreement with Qatar Airways to offer passengers seamless travel and greater connectivity when travelling between Asean and more than 100 destinations in Qatar Airways’ network.
The partnership allows Qatar Airways passengers to tap into Malindo Air’s growing short-haul regional network that currently serves 36 cities in 13 countries, including 13 major airports in Malaysia.
Malindo Air said passengers travelling from cities such as Langkawi, Penang, Kota Kinabalu, Johor Bahru and Kuching can easily book interline itineraries containing sectors that included one of Qatar Airways’ thrice-daily flights departing from Kuala Lumpur International Airport (KLIA), thereby seamlessly connecting themselves to more than 100 onwards destinations within the Qatar Airways global network.

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Wow; after TK; it's QR. Looks like OD is starting to get serious.

Wishing them all the best!

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Anyway, separately, with Malindo/Batik moving into FSC, it opens another gap - A viable competitor to AirAsia. MH should look into this segment by re-introducing Firefly Jet.

It is very good to have Malindo as a backup to MAB. Should MAB fail to turnaround this time, there is little excuse not to close it down. If Malindo can replace MAB and perform as a proper FSC, then we don't need to support a lame duck MAB anymore.

 

As for having a viable competitor to Airasia, it would probably need enormous resources. Is there any private Malaysian business organisation up to the challenge? I think most are involved in more profitable businesses. Airasia has grown so big and competitive that it is very tough to beat them.

 

See what happened in Indonesia - Indonesia Airasia found it tough to go up against Lion Air simply because they are too big to compete against. Lion Air is not well liked by Indonesian travellers - they just got no choice but to use them!

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Well we could invite other LCC carriers to start Malaysian operations, like Lion Air did.

 

Jetstar, SpiceJet, Cebu Pacific, Vietjet.. Just throwing around names.

 

With the right government incentives and support, it could work.

 

Realistically, my main idea would still be for Firefly Jet to restart. They've got a decent shot.

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Those established LCC groups will have better returns on capital elsewhere - Malaysian LCC market is saturated and even Airasia is struggling to grow the Malaysian market.

 

A GLC like Firefly will have access to resources and can have a better chance. But as I have said before, the Airasia we have today is bigger and stronger than before. Firelfy will have to work enormously hard to succeed.

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Those established LCC groups will have better returns on capital elsewhere - Malaysian LCC market is saturated and even Airasia is struggling to grow the Malaysian market.

 

A GLC like Firefly will have access to resources and can have a better chance. But as I have said before, the Airasia we have today is bigger and stronger than before. Firelfy will have to work enormously hard to succeed.

 

Unless subsidized, firefly is unlikely to have low cost structure to compete with AK on a level playing field.

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Malindo Air inks new partnership with Qatar Airways

 

Malindo Air has inked a bilateral interline agreement with Qatar Airways to offer passengers seamless travel and .....

 

So it's likely then the existing QR/MH codeshares will come to an end ?

I'm surprised the EY/MH arrangement is still there, despite MH supposedly going with EK big time - in fact EY/MH was cheaper than EK/MH when Nic got his ticket home recently

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Malindo Air plans more rapid expansion in 2017 as it rebrands, and closes in on Malaysia Airlines

 

Malaysia’s Malindo Air is poised to have a momentous year in 2017, with more rapid expansion that could enable it to overtake Malaysia Airlines based on passenger numbers and a highly anticipated rebranding. Malindo plans to adopt the Batik Malaysia brand in early 2017, positioning it alongside Indonesia-based Batik Air as the two full service airlines in the Lion Group.
Malindo has been one of Asia’s fastest-growing airlines since it launched services in Mar-2013. It recently reached the 40-aircraft milestone, after adding an astonishing 13 aircraft in just six months. Malindo plans to end 2016 with a fleet of 42 and take at least 10 additional aircraft in 2017.
The focus in 2017 will mainly be on adding capacity to existing destinations, improving connectivity as it looks to drive more transit and interline traffic. However new routes to Australia, China and Saudi Arabia are planned in early 2017, followed by potential new routes to Japan, Korea and Pakistan later in the year – leveraging the improved range of the 737 MAX.
  • Malindo to end 2016 with 42 aircraft, compared to only 27 at the start of the year
  • Malindo to add at least 10 more aircraft in 2017
  • In 2017 Malindo may overtake Malaysia Airlines as Malaysia’s second largest airline
  • Malindo fleet expansion in 2017 could once again be faster than expected
  • Lion Group’s rapid expansion in Malaysia is strategic
  • 737 MAX aircraft open up new network options for Malindo
  • Malindo has added 13 international destinations in the past 13 months
  • Malindo plans more new international network growth in 2017
  • Malindo to focus more on increasing frequencies
  • Interline traffic becomes important traffic source for Malindo
  • Malindo 2017 outlook: rapid growth and a rebranding while competition intensifies

 

Full report behind paywall: http://centreforaviation.com/analysis/malindo-air-plans-more-rapid-expansion-in-2017-as-it-rebrands-and-closes-in-on-malaysia-airlines-315448

 

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Malindo Air plans more rapid expansion in 2017 as it rebrands, and closes in on Malaysia Airlines

 

Malaysia’s Malindo Air is poised to have a momentous year in 2017, with more rapid expansion that could enable it to overtake Malaysia Airlines based on passenger numbers and a highly anticipated rebranding. Malindo plans to adopt the Batik Malaysia brand in early 2017, positioning it alongside Indonesia-based Batik Air as the two full service airlines in the Lion Group.
Malindo has been one of Asia’s fastest-growing airlines since it launched services in Mar-2013. It recently reached the 40-aircraft milestone, after adding an astonishing 13 aircraft in just six months. Malindo plans to end 2016 with a fleet of 42 and take at least 10 additional aircraft in 2017.
The focus in 2017 will mainly be on adding capacity to existing destinations, improving connectivity as it looks to drive more transit and interline traffic. However new routes to Australia, China and Saudi Arabia are planned in early 2017, followed by potential new routes to Japan, Korea and Pakistan later in the year – leveraging the improved range of the 737 MAX.
  • Malindo to end 2016 with 42 aircraft, compared to only 27 at the start of the year
  • Malindo to add at least 10 more aircraft in 2017
  • In 2017 Malindo may overtake Malaysia Airlines as Malaysia’s second largest airline
  • Malindo fleet expansion in 2017 could once again be faster than expected
  • Lion Group’s rapid expansion in Malaysia is strategic
  • 737 MAX aircraft open up new network options for Malindo
  • Malindo has added 13 international destinations in the past 13 months
  • Malindo plans more new international network growth in 2017
  • Malindo to focus more on increasing frequencies
  • Interline traffic becomes important traffic source for Malindo
  • Malindo 2017 outlook: rapid growth and a rebranding while competition intensifies

 

Full report behind paywall: http://centreforaviation.com/analysis/malindo-air-plans-more-rapid-expansion-in-2017-as-it-rebrands-and-closes-in-on-malaysia-airlines-315448

 

15 new aircraft and 13 new destination for 2016: Average of one per month each.

 

Congratulation on the achievement!

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2013 is going to repeat itself - with such a huge injection of capacity when the economy seems to be taking a downturn, we should be seeing all the Malaysian airlines reporting red numbers in 2017! Hope for the best but don't be surprised to see a bloodbath!

 

Good for flying public, though - expect to see quite a few big and cheap sales!

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Malindo to be renamed Batik Air

 

BATIK Air is going to be the new name for Malindo Air.
This will come into effect in the second half of this year, but everything else will remain the same.
The rationale behind the branding change is to better align the offerings within Indonesia’s Lion Air Group stable of airlines to ensure there is seamless full service travel domestically and internationally.
“The feeder traffic from Lion Air group is not much now but the dynamics will change with Batik Air in the second half of this year,’’ Malindo Air CEO Chandran Rama Muthy says.
“We, Malindo Air (Batik Air Malaysia) will be the international link within the Lion Air group while the existing Batik Air Indonesia will continue to serve the Indonesian market and it is a full service carrier. We will promote Batik Air Malaysia brand across the 16 countries we operated in, and this will be a boost to our country, heritage and culture,’’ Chandran says.
The Lion Air Group controls Lion Air, Wings Air, Batik Air (Indonesia), Lion Bizjet, Malaysia’s Malindo Air, and Thailand’s Thai Lion Air. Malindo is 49% owned by Lion Group, controlled by Rusdi Kirana and his brother, and the remaining 51% is held predominately held by Chandran.

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Malindo to be renamed Batik Air

 

BATIK Air is going to be the new name for Malindo Air.
This will come into effect in the second half of this year, but everything else will remain the same.
The rationale behind the branding change is to better align the offerings within Indonesia’s Lion Air Group stable of airlines to ensure there is seamless full service travel domestically and internationally.
“The feeder traffic from Lion Air group is not much now but the dynamics will change with Batik Air in the second half of this year,’’ Malindo Air CEO Chandran Rama Muthy says.
“We, Malindo Air (Batik Air Malaysia) will be the international link within the Lion Air group while the existing Batik Air Indonesia will continue to serve the Indonesian market and it is a full service carrier. We will promote Batik Air Malaysia brand across the 16 countries we operated in, and this will be a boost to our country, heritage and culture,’’ Chandran says.
The Lion Air Group controls Lion Air, Wings Air, Batik Air (Indonesia), Lion Bizjet, Malaysia’s Malindo Air, and Thailand’s Thai Lion Air. Malindo is 49% owned by Lion Group, controlled by Rusdi Kirana and his brother, and the remaining 51% is held predominately held by Chandran.

 

 

 

They announced it a long time ago - almost two years. What took them so long? Keep hearing it all the time without any concrete dates.

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