MAS Nasi Lemak Telanjang Criticized by Chef Wan & Chef Zam

[Guest Michael]

The food is going to improve on board from now on though correct?

[Johan Z 0]

MH was publicly humiliated, hopefully they listen this time.

[Mohd Suhaimi Fariz 2]

From what I've heard, the small mineral drink will be replaced with dessert.

 

I find it surprising that they chose to give mineral water since the pax is already offered beverages from the cart.

Edited February 6, 2014 by Mohd Suhaimi Fariz

[jcameron 0]

Noticed last week RGN-KUL, they replaced the mineral water with a Kit Kat in the snack box; there is dessert in the box for ex-KCH with kek lapis and ex-BKK with foy thong cake for a while already.

[Johan Z 0]

From what I've heard, the small mineral drink will be replaced with dessert.

 

I find it surprising that they chose to give mineral water since the pax is already offered beverages from the cart.

 

I'm not sure about other people, but I normally take the water and put it somewhere. So, I don't have to get up to get some water mid-flight.

[BC Tam 2]

The food is going to improve on board from now on though correct?

Of course, the PR people have said they "will take immediate action to improve the standard of food on our flights"

So we should take their word for it

[Guest Michael]

Let's hope so with the renewal of the contract with Brahim.

[BC Tam 2]

Wow, so quick up for renewal already - I thought the current kontrek runs till 2028 ?

[Ja Singh 2]

To be fair the taste of the MH nasi lemak is nice, but when I saw the portion (3 tiny prawns) served with rice on my flight from KUL to AKL yesterday,

I was shocked. Old plane,and now the nasi lemak looks like budget.hmm.

[Mulyadir Fitri 0]

[Mohd Suhaimi Fariz 2]

 

There's no way this is real.

[Mulyadir Fitri 0]

 

There's no way this is real.

That one was posted on the personal Instagram account of AK's Head of Comms. Below is the full page ad in Berita Harian. The telanjang part is edited.

 

[Amirul Mazlan 0]

Mas will never come out with this kind of cheeky ads due to creativity-suppression induced by their working culture.

[Johan Z 0]

Mas will never come out with this kind of cheeky ads due to creativity-suppression induced by their working culture.

 

Not only MAS, you will never see SQ, QF, KE or BA come out with the same cheeky advert. It's about their marketing strategy.

[Mohd Suhaimi Fariz 2]

Not only MAS, you will never see SQ, QF, KE or BA come out with the same cheeky advert. It's about their marketing strategy.

Ads like these can actually backfire & tarnish your brand which is why most brands are loath to use this strategy for their ads.

 

There are other ways to display creativity.

[Johan Z 0]

Exactly! AirAsia, Ryanair, Virgin Atlantic are among companies employing this strategy. It works for some, but not the others.

[Mohd Azizul Ramli 2]

As usual, brilliant, spot on and so timely marketing gimmick.

[Azri 0]

Ads like these can actually backfire & tarnish your brand which is why most brands are loath to use this strategy for their ads.

 

There are other ways to display creativity.

 

I thought the ads are hilarious and spot on. Its totally memorable and I don't see how it can be backfired.

 

Its a shame they have to drop the telanjang word in BH. Without that the ads won't have much impact.

 

Telanjang need to be censored? I mean grow up. Gees.. No wonder this country is so sterile

[Alif A. F. 0]

Took the time to capture some of the usual nasi lemak that is found at the nearest Sunday tamu (market) from our house. Not as complete as AK's but better than MAS I reckon.

 

[Ja Singh 2]

Took the time to capture some of the usual nasi lemak that is found at the nearest Sunday tamu (market) from our house. Not as complete as AK's but better than MAS I reckon.

 

yum yum yum,I am drooling!

[Ikman Ikreza 0]

Flew on MH yesterday, not only "Nasi Lemak Telanjang" but now we can see salted peanuts new packaging. I called it as "Kacang Kurus" or "Kacang Diet" because from previous 20g down now to 15g. Very slim.

Edited February 10, 2014 by Ikman Ikreza

[Ikman Ikreza 0]

 

AirAsia have to look back on their "Telanjang" words and come out with another advertisement.

 

Give them some example.

 

Uniform Pramugari Kami Separuh LENGKAP! Sejuklah di udara kalau separa telanjang!

 

[Suzanne Goh 0]

I'm just waiting for a mamak to come up with a low cost version of their food... Canai bogel, Maggi mee goreng telanjang.....

[flee 5]

Actually the AK nasi lemak is still not lengkap (complete) - no cucumber...

[Johan Z 0]

I agree, flee. The picture posted by Alif shows the standard nasi lemak.