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Kris Kim

Asian Airline Commercials

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This would be a new dedicated thread about Asian Airlines Commercials, feel free to post and share your favourite Asian Airline commercial!

 

Heres the newest Vietnam Airlines Commercial for 2013, it has a very beautiful calm and upbeat feel towards it and seemingly fits Vietnamese tradition in very well. Vietnam Airlines is trying up its game in Asia and be the airline of choice for SkyTeam passengers within Asia and also reinventing its image.

 

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Legacies always had a great TVC. Loving MH's new commercial to boot, reminds me of my own journey and the countless luggages I carried along between Indonesia, Saudi Arabia and now the UK to the motherland.

 

MH has always got great TVCs over the years with very international appeal to it (although it does not translate into a good performance financial wise in most cases).

 

Here are a few more from other heavyweights:

 

SQ

 

CX

http://www.youtube.com/watch?v=gy3uvKqUeZM

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http://www.youtube.com/watch?feature=player_embedded&v=cMLsCZsnHRM

 

Here's the latest one from MH.

 

I thought it was a samsonite ad. Lol.

 

 

yes better suited for luggage ads..nonsensical and wasting the 2 minutes airtime...why dont they just concentrate on their products instead showing the new planes..new seats..etc....

Edited by Khalil Abd Halim

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yes better suited for luggage ads..nonsensical and wasting the 2 minutes airtime...why dont they just concentrate on their products instead showing the new planes..new seats..etc....

 

I think it is done on purpose and rather stylishly. The way I understand it, the luggages are an iconography of how MH gets into the picture to each of the customers featured. The current advertising trend is that to focus on customer's lifestyle on a global scale and how the airline fits in it. MH's new TVC is very comparable to EK's (none of the product, services, cabin crew, aircraft etc are being mentioned and only the airline's logo and marketing tagline appeared at the end). Showcasing the products might mirrors MH as dated. None of the TVCs above emphasize on the airline's hard product, except TG. But even so, TG's TVC main focus is still customers' lifestyle with its product and network embedded within rather obviously and honestly I think TG's TVC above is the weakest among the lot (how could they made Champs Elysees a Rue instead of an Avenue *shocking!*). EY has the best soundtrack.

 

That QR one sounds just like a typical BA advert. Close your eyes and just listen to it...you would expect a Speedbird to fly past towards the end.

 

Exactly, but not quite when looking at the recent BA's TVC shown in the TV here, especially for the TVC shown throughout last year during the Olympics time (co incidentally also focusing on luggages):

 

http://www.youtube.com/watch?v=1n-9-6ULjHY

 

And this is the last TVC shown in the TV at the moment, which focusing heavily on BA's product and services but a take on something rather insignificant on the grand scale of thing as the TVC's main object title. There are 3 series of it - The Relaxed Trainer, The Happy Jumper and the one which is shown the most (at least whenever I switch on my TV), The Friendly Lemon.

 

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And this is the last TVC shown in the TV at the moment, which focusing heavily on BA's product and services but a take on something rather insignificant on the grand scale of thing as the TVC's main object title. There are 3 series of it - The Relaxed Trainer, The Happy Jumper and the one which is shown the most (at least whenever I switch on my TV), The Friendly Lemon.

 

BA has just unvealed its new 2013 advert 48 hours ago, focusing on the BRAIN.

 

http://http://www.youtube.com/watch?v=X1M0pbxNUF8

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At first I wanted to put this in the SQ B747 farewell thread, but couldn't find it. This is from the early days of SQ - in 1973 - espousing their 747, with landing and takeoff scenes I believe at WSAP:-

 

http://www.youtube.com/watch?v=_aC5sFsfn_I

 

and another from slightly earlier I think:-

 

http://www.youtube.com/watch?v=xxvZ_eT_yDY

Edited by H Azmal

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