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Air France launches new regional airline HOP!

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By Victoria Moores | January 29, 2013


Air France is uniting its three regional airlines—Brit Air, Regional and Airlinair—under a new brand name: HOP!


HOP! will launch on Mar. 31, operating 98 aircraft ranging from 48 to 100 seats. It will serve 136 domestic and regional destinations, representing 530 daily flights. It will employ more than 3,000 staff to be led by CEO Lionel Guerin.


Under the new structure, HOP! will sit alongside mainline hub operation Air France and leisure arm Transavia France. The new regional airline will perform all Air France’s point-to-point flights from Paris-Orly, domestic operations and some flights into Paris Charles de Gaulle on behalf of Air France.


“With Transform 2015, the entire company is being reorganized around the customer. The launch of HOP! is a part of this,” said Air France CEO Alexandre de Juniac. “Our new regional airline will be a real asset to better serve all customer segments, in France and in Europe.”


The regional revamp forms part of Air France’s plan to turnaround its short and medium-haul operations from a “substantial deficit.”


Air France said, “The name ‘HOP!’ evokes rapidity and the ease with which travelers can get from point A to B. Synonymous with agility, HOP! illustrates its capacity to bounce back and adapt to customers’ needs.”


Air France’s Irish regional subsidiary CityJet is excluded from the French regional revamp and has already outlined plans to seek external investors.


Source: ATW

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