BA's new slogan "To Fly, To Serve" + new ad campaign from 9/21/21

[Denny Yen 0]

BA's re-launch mini film will delight with its potted history of air travel that celebrates the firm's origins from 1919 to the present day. Here a De Haviland 51 bi-plane gets checked over

 

A still from the advert sees the pilot of a silver De Haviland Dragon DH89 as used by Imperial Airways from Croydon to the four corners of the British Empire

 

The ad also features a Douglas DC-3 Dakota from 1949-50 flown by British European Airways (BEA) from Northolt

 

A Vickers VC10 Flying for forerunner British Overseas Airways Corporation (BOAC) in the 1960s from Heathrow

 

1960s pilots make their way to the Vickers VC10s during the 'Aviators' advert

 

At least this time, Maggie didn't create fiasco like what she did in the World Tails campaign.

 

To fly. To Serve: British Airways relaunches itself with new slogan that nods to its imperial origins

By RAY MASSEY

Last updated at 2:41 AM on 21st September 2011

 

 

The ‘world’s favourite airline,’ which once caused a storm by dropping the Union Flag from its tailfins, has harked back to its Imperial past in a re-launch that is part of a £5billion investment programme.

 

After a crippling 18 months of cabin crew strikes and the fall-out from terror attacks in 2001, British Airways says it is now ready to put a turbulent decade behind it and look to the future by starting ‘a new chapter’ .

 

But it has also unashamedly gone back 90 years to its origins and early days as Imperial Airways – covering the four corners of the British Empire - to celebrate its ‘Britishness’ across the globe.

 

BA will launch a new 90-second TV ‘brand’ campaign on Wednesday – its first in ten years – with a cinematic TV and internet advert that celebrates its origins from 1919 through to the present day.

 

The mini-film begins amidst flimsy-looking bi-planes and shades of ‘Those Magnificent Men in their Flying Machines,' before moving on to the pre-WWII days, when passengers could fly from Croydon with Imperial Airways to far flung parts of an Empire on which the sun never set.

 

Read more: http://www.dailymail.co.uk/news/article-2039678/British-Airways-relaunches-new-slogan-nods-imperial-origins.html#ixzz1YdoUKBQj

 

The ad

http://www.youtube.com/watch?v=kEf8VT75cdI

 

Behind the scenes

http://www.youtube.com/watch?NR=1&v=RUQJiFARd80

Edited September 22, 2011 by Denny Yen

[BC Tam 2]

That is very nostalgia fuelled

A bit surprised they skipped the Comet though, surely a very important milestone in any British airline's history

[Ruiz Razy 1]

Excellent !