Andrew K 0 Report post Posted February 7, 2009 Priceless! Hahaha. Would be cool to see it done locally! My guess would be it would be almost too painful to watch! Air NZ spoof ad annoys rivals 4:00AM Saturday Feb 07, 2009 Air New Zealand's latest marketing campaign is a website which lampoons budget airlines. A "tongue-in-cheek" advertising campaign by Air New Zealand lampooning budget carriers has been labelled a waste of taxpayers' money by opposition airlines. Air New Zealand has confirmed it is behind the website, www.saverjet.com, a fictitious airline which charges customers to place feedback, has unavailable flights and charges hidden fees. The airline's marketing manager, Jules Lloyd, said the "tongue-in-cheek campaign" was designed to raise awareness of the hidden fees that low-cost carriers charge. "We think this is a humorous and light hearted-way that would get people thinking about the real cost of a 'cheap' flight prior to the booking." However one budget carrier spokesman slammed the campaign labelling it a waste of taxpayers' money and "a bit try-hard". "It's definitely over the top and a bit rich coming from an airline that till recently operated the low-cost carrier Freedom Air." said Phil Boeyen, of Pacific Blue. He said the airline appreciated the joke as much as anyone but it was clear Pacific Blue was "getting under their skin". Jetstar Airways spokesman Simon Westaway said the airline was aware of the campaign and "found it funny" but questioned its relevance. "Why would the major airline in New Zealand spend hard-earned revenue in times of economic difficulty... we question where their main focus is." Air New Zealand declined to say how much they spent on the campaign, citing commercial sensitivity but said "it was created on a shoe-string budget". Asked whether it was appropriate for the national carrier to take potshots about other carriers on the transtasman route given recent announcements over the suspension of flights from Dunedin and Hamilton, the airline said it was. Only after it had more than 13,000 hits since it debuted last week, was Air New Zealand's involvement in the campaign revealed. - OTAGO DAILY TIMES SaverJet! Share this post Link to post Share on other sites
Nabiel Haniff 1 Report post Posted February 7, 2009 another rival to airKL :D Share this post Link to post Share on other sites
jani 0 Report post Posted February 7, 2009 hahaha very nice. check their website, www.saverjet.com Share this post Link to post Share on other sites
Mohd Azizul Ramli 2 Report post Posted February 7, 2009 Hillarious, especially the youtube clip. The 'Fly to Australia for Peanuts' campaign in the 'Hot Special' page seems like something referred to our very own AirAsia hahaha... The rest of it looks like a lame joke. Interestingly enough, all SaverJet's flights are past midnight, and there's one route that caught my attention, i.e. AKL to MEL via BKK (hahahahahaha..... retard!) Share this post Link to post Share on other sites
